If you’re not yet taking the plunge to influencer marketing, I’d suggest 2021 as the time to make that leap. Social media has gained traction, especially because consumers are in their homes more than ever before. But the impacts this has had on buying behavior are not likely to change following the outbreak. Customers are buying more online than ever before and it is expected to increase over the years ahead. And, social media influencers are here to help.
What are your goals?
Whatever your objectives, I’m sure that thinking about an influencer advertising campaign for your business is a smart idea. You might be seeking to boost brand recognition or developing new content. However, at the end of the day, who wouldn’t wish to see greater sales because of this?
It is the first thing to know what you want to accomplish. Are you looking to expand your reach to a different location to present your brand to a different audience? Do you wish to increase your social media profile with more, and better quality content? Are you looking to enhance the image of your business? These are the most important questions to ask. If you can clearly define the goals that you would like to accomplish through the influencer campaign, you will determine the kind of campaign that’s most beneficial for your company.
What can influencers do?
Influencer marketing is now the strategy for marketing that has gained some of the greatest results. There are many successful companies using celebrities and other big names, and this is an effective method. However, if your budget isn’t able to extend this far or you’re looking for a higher return on investment, then micro and nano influencers might be the best option. We’re seeing more and increasing brands using these types of influencers and it’s easy to see the reason!
Nano influencers have anywhere from 1k to 5k followers. They are well-known for their authenticity and their involvement. The influencers are likely to have boosted their followings in line with something they enjoy. That means you’re being able to connect to a niche community of passionate followers. They are passionate about their work; this is an area where authenticity plays a role. Micro influencers have between 5k to 50k followers. They are generally engaged at a similar level However, they have more expertise in their work.
For example, the influencers might have started their accounts due to their passion for baking, and as a result, gained followers who appreciate their recipes. If you are a company that sells kitchenware, you can partner with an influencer similar to this to get direct access to an audience attracted to your product, with those who believe in their recommendations.
What content will they share?
With a myriad of platforms for social media available there, and a variety of media types available This is the time you must consider your goals and target audience. Instagram is generally the central platform for influencer marketing. It’s a visually-rich platform, where you can find Instagram influencers of various categories.
Content is posted as photos through stories and posts or videos on IGTV, IG Live, Reels and on stories and posts too. The amount of money required for every type of media is different, based on the amount of time and effort required for each. For instance stories are only accessible for 24 hours and require less time from the influencer and therefore are more expensive than videos. But this does not mean they are less effective.
It is possible to offer influencers an offer code they can offer to their followers in exchange for an additional discount when they shop. If you hire a micro influencer, for example they can post an article with captions that include the promotional code, or a call-to-action like ‘swipe right for a shopping cart’. The story is likely to reach say 40k people, and with no effort.
However, based on the type of product you are selling along with your goals and your target audience, a different option might be better suited to your needs.Twitch streamers may be best suited for your brand for gaming content, or maybe TikTok creators can aid in flexible video content.
This kind of content will require more time from influencers and editing is typically needed to produce high-quality videos. You can work with influencers on behalf of an item that requires deeper explanation, a complete review or even a tutorial. People love seeing the product in action, and it’s a fantastic chance to show its benefits and features.
With YouTube, influencers can promote your products while incorporating discounts or promo codes in the video, as well as in the description.
How do you find the best influencers
So, with all this in mind, you’re likely thinking about how to find influencers that are most appropriate for your company. Of course, you can attempt to search directly through Instagram first. We suggest that you start by looking for influencers within your own audience. This way, you can be sure that you’ll be able to find people who are already an admirer of your business.
The most effective option is to use the influencer marketing platform such as Heepsy. It allows you to define your search using filters, such as influencer category locations and followers, among others. It is important to be aware that just because an influencer is part of this group doesn’t necessarily indicate that their followers will also be. This is when the insight of the audience is important. Through Heepsy, you are able to examine an influencer’s profile by examining their performance in regards to engagement and authenticity as well as other information such as demographics and preferences.
Conclusion
In the end, influencer marketing has become one of the most effective methods of marketing to boost sales. This can be achieved through increased creation of content or a general increase in recognition of the brand, the end outcome is a positive impact on sales numbers. With the help of an app like Heepsy, you’ll soon be on the road to creating an amazing campaign within a matter of minutes!
