Are you a recent school graduate deciding on which career direction to choose? Are you interested in content? Then this article might help you make your choice. We will cover the key point of the Content Management field, knowing which you will get a basic understanding of this profession is for you.

Who Is a Content Manager?

A content manager supervises the creation, strategic development, and promotion of a company’s messaging efforts. In this role, you typically take responsibility for everything from writing and editing to hiring creators and overseeing the distribution. This position generally requires strong communication, marketing, and leadership skills. 

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Although the content manager is one of the most common titles for this role, some companies may use similar labels. These alternative titles encompass the same duties and requirements:

• Head of Content
• Content Marketing Manager
• Digital or Web Content Manager

What Does a Content Manager Do?

Content managers tend to divide their time between a few major duties. Typical content manager responsibilities fall into seven categories, ranging from research to optimization.

Research and Analysis

For most content managers, work begins with research. You need to understand the type of content your audience wants and the best production methods in this role. You may need to interview or poll your audience or talk with colleagues or subject matter experts to get inspiration. We recommend you start working in this direction already at your educational institution as these are the top skills you need to have. Don’t be afraid to hire the best essay writing service to help you with the paperwork; the real-life experience is what really matters.

If your organization has an existing content library, you may need to review its contents to assess what you have and how you can build upon it. If you’re building or revamping a content-management process, you may also have to evaluate software solutions to manage and publish the content.

Planning and Strategy

In addition to pursuing background research, content managers also map out content plans and develop strategies. To create an effective strategy, you may need to periodically meet with fellow managers or company executives. Then you can design content strategies that best achieve your company’s business and marketing objectives.

In some cases, you might be responsible for a single type of content, such as blog posts or videos, or guides on how to write movie titles, etc. However, in most cases, content managers must incorporate a wide range of media into their plans, from copy and downloadable assets to images and videos.

Staff Supervision

If you join a smaller organization, you might work independently and manage the vast majority of your tasks alone. Essentially, you could be a digital marketing team of one. However, if your workload becomes too large, you might contract some writing or content creation tasks to one or more freelancers.

Content Creation

Depending on the specifics of your role, content creation may be a large or small aspect of the job. For example, if you’re a team of one, you might be responsible for creating a large percentage of the written or visual content that your company publishes. In this case, you might spend more than half of your average workweek on writing articles or scripting videos.

However, if you manage a larger team, you probably have to do more delegation and quality assurance than content creation. In this case, you might be responsible for creating higher-level content pieces while assigning the rest to your team.

Publication and Monitoring

After producing content, there’s still much more to do. For example, content managers are often responsible for publishing content on the company’s website and performing basic quality assurance.

When publishing content in a location where readers can comment, such as the company blog, content managers may also have to monitor engagement. This task often involves acknowledging comments, answering questions, and removing access from malicious or spammy users.

Content Promotion

In addition to publishing content, professionals in this role also tend to be responsible for increasing readership. As a content manager, you may work with marketing colleagues to identify promotion opportunities, such as social media or syndication.

Once you decide which opportunities to use, you may need to oversee content submission or modification to meet the different outlets’ requirements. You may also have to build relationships with promotion outlets or secure optimal placements in this role.

Reporting and Optimization

Most content managers must meet performance goals, including anything from article views and comments to more advanced conversions like email signups or purchases. To track progress, you will create periodic reports that compare your results to the key performance indicators (KPIs) that your team set.

In addition, you may have to analyze your results, such as explaining the reason for your success or how you plan to improve your outcomes during the next time frame. If your results need improvement, expect to recommend adjustments to optimize your content management strategy. Finally, you may also have to demonstrate the value of your work so that your organization can calculate the return on investment (ROI).

To Sum Up

Now you know the basic responsibilities of the content manager and can easily realize if this is the profession you are looking for.