What is CRM?
The definition of CRM stands for Customer Relationship Management. By automating processes, CRM helps to more efficiently set up communication with customers, avoid mistakes in the work and as a result sell more to them. According to statistics, the implementation of a CRM system increases annual business revenue by an average of 20%, but that’s not all. Benefits from the implementation of such a system extends to all processes within the enterprise, as costs are reduced and work efficiency increases.
CRM programs have been around since the mid-1990s, but they have only become popular during this decade. CRMs are powerful systems that consolidate all the data from your customers and leads in one place. CRM records and analyzes all calls, emails and meetings, and as a result, improves customer service, drives sales and increases revenue.
What is Forex CRM and why brokers need it
Forex CRM is a software developed exclusively for forex brokers. Brokers interact daily with thousands of traders for a hundred reasons – promotions, support, sales, and so on – and all of this is only possible on such a scale because of Forex CRM, which simplifies customer service by automating processes.
Forex CRM is also a sales engine for any broker, as it makes it easy to find new clients. In addition, the system helps the team maintain steady contact with existing traders and ensures maximum user retention.
Let’s look at the benefits of Forex CRM software that make it a great solution for forex business:
- Optimization of the sales process
Forex CRM helps you optimize your sales process and manage your customer relationships. In addition, CRM integration with your brokerage platform allows you to find leads quickly and convert them to loyal customers quickly as well. Forex CRM also gives traders access to a multifunctional platform that provides everything from external services to brokerage services.
- Efficient planning
With the Forex CRM, brokers can easily schedule their sales and marketing activities. You can enter daily tasks that need to be done and your CRM won’t forget to remind you. This helps brokers save time and always be one step ahead.
- Easy to use reports
Brokers that purchase CRM for Forex get a powerful sales management and smart reporting system. CRM provides statistics on your forex business based on parameters such as trading history, trader behavior, customer satisfaction, and others. All data in such systems is organized in a way that is intuitive to understand.
- Information hub
The CRM, also known as broker management system, acts as a single platform. You can conveniently store a lot of information about potential clients and traders so that you can use it later for important tasks.
- KPI tracking
CRM shows real-time data on traders by KPIs such as leads, opportunities, sales, and so on in a unified and feature-rich platform. These KPIs — key performance indicators — are very useful for developing your forex business.
I need a Forex CRM, where can I get it?
So, you have seen how vital Forex CRM is to a broker. Of course, you can go and have your team build the system in-house over several years, with a lot of capital outlay. Or you can choose a proven SaaS solution that is cost-effective and used by industry-leading businesses, always kept up-to-date and secure — B2Core CRM.
B2Core is a leading Forex CRM for brokers. It is developed by B2Broker, a well-known technology and liquidity provider. B2Broker offers a wide range of solutions that are designed to help brokers improve their operations and realize their growth potential.
B2Core is the solution that can really improve the performance of your brokerage firm. It is the perfect platform for individual and corporate clients as well as for your back office. With B2Core you can optimize your operations and increase your revenue potential.
Bottom line
With a good Forex CRM, your brokerage company can operate more efficiently and effectively. With such a system, you will no longer get your clients’ contact details wrong, and your sales managers will no longer be competing for one client due to a lack of proper internal communication.
