If you want to make better marketing decisions, doing a cohort analysis is a great way to get started. Cohort analyses help you make more informed decisions and increase revenue. But what is a cohort analysis?

This article describes cohort analyses, why you should use a cohort analysis, and the benefits of using cohort analyses.

What is a cohort analysis?

The definition of a cohort is: a group of individuals who share a statistical factor. Statistical factors include things like age, class, gender, etc. It is also known as a demographic.

A cohort analysis in business means separating your users into categories like acquisition date (when they first signed up for your service) or specific behaviors or actions.

Why use a cohort analysis?

Cohort analyses allow you to understand why people use your service or buy your product. Once you know this, you can ask targeted questions to help improve your product or service. This allows you to make better decisions about your products and services.

Cohort analyses are much more actionable than vanity metrics and allow you to use the data you find to improve your products and services.

How do I do a cohort analysis?

The purpose of a cohort analysis is to figure out why people stop using your product or service. Separate your users by when they bought your product or signed up for your service. Then look at when they stopped. This can help you figure out which people lose interest and when, which allows you to find faults in your app or website.

You also want to focus on which type of people, or cohort, are the most engaged. Try to figure out which behaviors or actions they have in common. You can use a spreadsheet to keep this organized. Other tools can also help you create behavioral cohorts, such as Amplitude or Google Analytics.

What program can I use to complete a cohort analysis?

Google Analytics is a simple and easy-to-use program that can run a cohort analysis for you. Amplitude is another program that can run cohort analyses.

What’s the next step?

After you have completed a cohort analysis, you will have figured out a few problems with your product or service or areas of improvement. Next, you want to create A/B tests to see what works and what doesn’t.  

Using data to make changes is a great way to improve your customer base and increase revenue.

Completing a cohort analysis is an experiment for your business. It helps you figure out what works and what doesn’t. You can test different aspects of your business like marketing, ads, target audiences, website design, etc.

Cohort analyses allow you to learn about your business. You can compare data and metrics to figure out why people stop using your service. The next step is to use A/B tests (another experiment) to see which works best.

Once you find out what works, focus on that and stop spending time on things that don’t work. This can help you save money on ideas that don’t work and increase revenue by showing you what does work.