Leads are the bread and butter of any business. One quality lead could double your business’ income and cash flow overnight.
Social media lead generation campaigns alone can land you new clients and purchases. However, only 7% of B2B marketers do not use email channels to distribute content, proving its worth as a lead generation tool.
Today, we’re exploring how to develop a lead generation campaign that brings you quality leads and contact information for future clients.
Identifying and Tracking KPIs
The first step to developing a lead generation strategy is to identify your campaign’s KPIs, also known as key performance indicators.
Of course, your ultimate goal is to generate leads for your business. But what does this look like? Does it look like a phone call to your front desk, an email directly to associates, or a submitted online form?
First, identify your ideal lead format. Next, identify what your ideal cost-per-lead, or CPA (cost-per-acquisition), goal will be. Keep in mind that your CPA goal may change once you start launching campaigns and receiving data.
Finally, identify how you will track leads and CPAs. If you are using a newsletter system such as AWeber or MailChimp, outbound emails will be automatically tracked for opens and link clicks.
For other types of lead generation, including using Google or Facebook Ads, you may have to jump through a few additional hoops in setting up landing pages that track clicks or code that tracks button clicks.
Ideal Audience Lead Generation Campaign
You’re so close to launching your lead generation campaign! But how exactly will you find and target your ideal customers—wondering where to get leads? One of the best ways to get access to quality email leads is to partner with a business leads database such as Megaleads.
These companies have already put the work into obtaining contact information on your potential clients. They can equip you with tools to scrape through their database for the best fit for you.
You could also launch a lead generation campaign through keyword targeting of words within your industry. Using Google Ads targeting, you can bid on keywords such as “car repair in San Jose,” for your auto shop, or “San Jose cat adoption,” for your animal shelter.
On advertising platforms such as Facebook Ads, you can create audience targeting campaigns based on interests, age groups, demographics, and more.
Lead Generation Campaign Messaging
All you need before launching the perfect lead generation campaign now is a sales pitch and messaging. Social media ads will require engaging and creative sales copy. Email pitches alone should be short, punctual, and avoid frills.
Think about any onboarding sales or promos you can offer your customers, and focus on offering value to the customer. A/B testing messaging can also be a great way to keep track of messaging that works and messaging that needs work.
Lead Generation Campaign Creation
Creating an effective lead generation campaign is all about creating measurable, trackable goals. Let’s say your team is adept in graphic design but lacking in ad targeting. Relying on a leads database can be a wonderful shortcut to getting your graphics seen by a larger pool of potential clients.
Read more on how to effectively launch a lead campaign on our website today.
