The recent pandemic crisis has changed the way people shop. More people prefer to have things delivered to them rather than risk going out. One report found that eCommerce took a leap of 49% in the U.S. in April 2020 alone. With the pandemic showing no signs of ceasing, these figures are here to stay.
While groceries did form a large chunk of this increase, inside sales also increased significantly. So, the big question on your mind is, what is inside sales? Well, inside sales is remote sales. It uses technology to sell remotely to customers.
More recently, it has been dubbed as virtual sales too. This is the time for you to take your inside sales to the next level. Here is why you can trust inside sales.
It’s Dynamic
Inside sales are dynamic rather than being static. In today’s ever-evolving global marketplace, you have to keep up with the ever-changing customer needs or become obsolete. As customers’ priorities change, your sales strategy needs to change accordingly, and inside sales allows you to do that quickly. One survey found that 94% of customers engaged better with businesses that showed some level of innovation.
Globalization Is Still Catching Up
One of the most popular eCommerce trends that recent studies found is that eCommerce is still catching up in some parts of the globe. The report also suggests that 1.4 billion people will join the eCommerce customer base, and they will be from regions outside the U.S. Therefore, the potential is still huge for inside sales.
It has become easy for eCommerce companies to take their business to a global level, by adding a multi-currency widget to your site and starting advertising outside your country.
Inside Sales Are Powered By Automation
Automation is the fuel on which inside sales run. The innovations taking place in sales technology have not yet saturated. Therefore, inside sales will continue to rise as new automation attributes continue to build an agile model. This agile model takes into account collaboration and responsiveness to create a sales strategy rather than stick to a single approach.
So, if you ask, what is inside sales, it is a fluid approach that allows you to match pace with the customer’s buying journey. You can pull out new tricks from your hat as the buyer goes through each stage of the buying process.
Inside Sales Strategies Communicate During Crucial In-Between Periods
In traditional sales, there would be the crucial in-between periods from one meeting to the next, when communication is on hold. With inside sales, communication is still on during these critical times. It allows you to understand the factors that influence the buying decision and tip the scales in your favor.
Accelerated Trust Building
Virtual capabilities that are personalized to each customer allows in customers’ perceiving you as their trusted advisor. You can leverage this connection to create an urgency that results in a sale. In simple words, better communication equals trust, which equals sales.
The after-effects of the changing marketplace are still reverberating through businesses. One thing that’s emerged is the fact that inside sales are here to stay.
