Around 73% of consumers use a promotional product at least once a week. Learning about the benefits of custom promotional products will convince you to incorporate them into your marketing strategy

83% of consumers can recall the advertiser of a promotional gift they received. Unlike other forms of traditional advertising, promotional products engage with a customer’s senses in the most direct manner.

You work hard on your business. You deserve to promote your business effectively, and promotional products provide benefits that other promotional methods lack. Here are some of the benefits of promo products.

Increase Brand Awareness

Increasing brand awareness is one of the primary goals of promoting a business. Nothing else promotes brand awareness as well as promotional gifts do.

Promotional products count as branded advertising. Whenever someone uses your promotional product, they’re directly engaging with your brand, which increases brand awareness. This repeated engagement also improves brand recall.

People are more likely to recall your brand when they own something with your brand on it. Here’s why:

Create Brand Experiences

Promotional products provide ample opportunities for creating brand experiences. In fact, every time a consumer engages with your branded item, it counts as a brand experience. Brand experiences increase both brand awareness and brand recall.

The best brand experiences are positive ones. That’s why it’s important to create branded gifts that’ll make consumers associate your brand with a positive activity. The activity could be as simple as drinking coffee or going out for a day.

Fortunately, there is an abundance of fun custom promotional products to choose from. You’ll find the best custom mugs, bags, and more via the aforementioned link.

Here’s another way someone using your branded item benefits your brand:

Improve Brand Image

Promotional gifts improve your marketing strategy by improving your brand image. They do this by nurturing new and pre-existing brand relationships. After all, creating and strengthening brand relationships is a crucial aspect of brand-building.

When you give someone a promotional product, it makes them perceive your brand more favorably. In turn, this either builds a brand relationship with them or improves a pre-existing one. Either way, the end result is that your brand image gets stronger and better.

This next benefit will help you boost your social media following:

Branded Giveaways

Promotional products make it possible to do branded giveaways on social media. All you have to do is make following your branded account, liking your post, and tagging other users part of the entry guidelines.

By the time you complete the giveaway, you’ll have a bigger audience for future social media marketing efforts. It’ll also boost your engagement through the roof.

Build Your Brand With Custom Promotional Products

Only 64% of small businesses have their own website. Maintaining a branded website will give consumers a place to go when your custom promotional products make them feel curious about your brand.

There are at least 30.2 million small businesses in the United States. Promotional products help small businesses stand out in an increasingly digital world.

Take your business to the next level—check out our business articles. It’ll make you more business-savvy than ever.