For many people, web hosting does not figure as a business growth driver. They regard web hosting as a service for keeping their website running, and that has nothing to do with their business growth.
But, things are not as simple as they seem to be. Such people seem not to realize that choosing the right web hosting provider is a crucial decision. And it bears the potential to make or break their business.
If you choose the wrong web hosting provider, there are chances that your business might go downhill.
Consequences of Choosing the Wrong Web Hosting Provider
If you fail to choose the right web hosting provider and select the wrong one, then your business might suffer revenue loss as sales are likely to dwindle. Your business might also experience downtime issues that will drive away visitors, and that will negatively impact lead generation. Downtime can also seriously affect the user experience.
How to Choose the Right Web Hosting Provider
You now seem to have realized that choosing the wrong web hosting provider can seriously affect your business. You even cannot imagine how serious that could be. Bear in mind that there is a strong correlation between the effectiveness of your web hosting provider and the RoI.
You should do the due diligence in choosing the right web hosting provider so that you can run your business smoothly.
The following are the critical factors related to Managed WordPress Hosting that is critical for your business performance.
Speed
Research has established a direct relationship between web load speed and lead conversions into customers. And that means the faster the loading speed of your website; the more is the likelihood of consumers visiting your website and purchasing your products.
So, you should check out the speed factor when you choose a web hosting provider. It is a good idea to check out with the web hosting provider what kinds of packages it offers and also if any upgrade is required on your part. It will enable you to figure out whether you will get the best possible speed for your website.
You can choose either a virtual private server (VPS), managed next cloud hosting, or a dedicated server, depending on the needs of your business. But, make sure you get the necessary memory level, disk space, and CPU to attain speed for your website.
Security
Security is of utmost concern for your website. Unless you choose the right web hosting provider, security for your website will be a threat, and that is something about which you need to be serious. As you perhaps know that hackers and cybercriminals have become smarter than ever. They can use the web host to gain access to your website. And if they succeed in attacking your website, your business will be negatively impacted, and you will suffer loss.
So, check out whether the web hosting provider is equipped to handle the challenge. Find out if it has impactful malware and vulnerability scanners to guard your website against any code of hackers.
Also, make sure you ask the hosting provider about their means for data backup, data storage, and security measures for your website.
SEO
You should take the SEO factor for your website seriously as it is one of the most crucial factors for your business success. As per the prevailing trend, search engines, like Google, ranks faster web pages higher in the search results than the slower pages. The speed of your website is also a determinant for impacting the visibility of your website on mobile phones.
Therefore, make sure that you check with the web hosting provider its technology for ensuring speed to websites.
You need to choose a web hosting provider that has the technology to run a fast website with excellent uptime and strong SEO so that your website ranks higher in the search results.
DNS
Domain Name System(DNS) is an important consideration that you should not miss while choosing a web hosting provider.
DNS is a directory for translating domain names into IP addresses. Keep in mind that if your DNS is down, your website will also go down. Therefore, you need to take into account the DNS factor seriously.
It is a good idea to ask your web hosting provider to upgrade to premium DNS service from the standard. In this way, there can be an automatic switch to other servers in case your server is down. So, your website will continue to keep running.
Uptime
Uptime is crucial for your website as that plays a vital role in revenue generation. If your website remains down, it means a loss to your revenue. And at the same time, it negatively impacts your SEO efforts.
You need to improve the overall performance of your website so that visitors undergo a great user experience. Therefore, make sure that your website does not suffer any downtime. So, the best way out is to ensure that your web hosting provider offers you continual and optimal uptime.
Web Monitoring
Before you select a web hosting provider, make sure to check the type of web monitoring it provides. If the web hosting provider does not provide quality web monitoring services, the performance and security of your website will be negatively impacted. Web monitoring services allow keeping track of the network anytime from anywhere. You will receive alerts about any issue so that you can initiate measures to stop the risk from affecting customers.
CDN
A Content Delivery Network (CDN) is a good way of speeding up your website. A CDN caches your website to a global network of servers. When a browser requests files from your website, the request is served through the closest server, helping your website to load quickly.
Conclusion
Choosing the right option like managed next cloud hosting is crucial for your business growth. And it offers a slew of advantages to taking your online business to the next level. So, do not fail to do due diligence in choosing the right hosting provider.
Author’s Bio:Mila Jones is a Senior Business Consultant, with rich experience in the domains of technology consulting and strategy, she works with both established technology brands and market entrants to offer research inputs and insights on leveraging technology as a source of strategic competitive advantage. She is a prolific author and shares her expertise with tech enthusiasts on popular digital publishing platforms. She loves not only to write about several topics but also loves to explore new ideas about Lifestyle, Travel blogs and many more.
