You should not allow your brick and mortar business to collapse during this pandemic because the current business trend has overtaken it. Consider adapting to the new normal. Taking business online is the direction almost every venture is taking.
Also, consumers are finding it easier to purchase essential consumables and non- consumables online. Continue reading to find out more. We talked to Martim Nabeiro (read more about Martim here), the expert on this topic, and you can learn about his insights on how to move your business online as fast as it gets in the article below.
How is online business different from traditional brick and mortar business?
An online business is when all the business operations such as advertising, purchasing, and viewing of products are done online. On the other hand, traditional brick and mortar business is when business operations are carried out from a specific premise. It is on the premise that customers or clients come to get products or access services.
Why should you consider moving your business online?
Below are why moving your business online may be the best option for you and your customers.
24-7 Access
In the brick and mortar business, you may not be available all the time since you have operating hours. That may, in turn, inconvenience your customers who need your services or product when you are away.
A good example is in the gambling world, where land-based casinos have fixed operating hours. The good news is that gamblers can access gambling sites at any time of the day, courtesy of internet penetration, as you can see on Casino Online Portugal.
When you take your business online, you will serve your customers even when you are at home. You will not have to move to your premises to get things done. The customers will also enjoy the convenience of placing an order online and having items delivered to them.
Being available online will also create a better room for the customers to send their queries to you. Your full-time availability will boost customers’ feedback, promoting your business growth since you will know your weaknesses and strengths.
Wider reach
Taking the business online will increase the reach more than what you can get from a known physical place in your locality. Online does magic if your business is known. Customers looking for your products will spot you, allowing them to dig deeper about you.
Reduces cost of operation
Compared to traditional business, the online business helps cut down the costs that you are likely to incur during your day-to-day operations as you strive to serve your customers. For instance, you are likely to incur a lot on staff salaries alone when operating a physical store. That is because you will need people who handle or offer the service required at given stages.
With an online store, you will not require the same number of staff you may need in an online store. You will also handle the orders and receive payments if you are not a larger entity.
Low start-up costs
If you are selling things offline and decide to shift to remote business, you will not require a big premise to start you off. Similarly, you will not need large equipment to run your business.
Below are some of the quick ways through which you can run your business online
Here is how to take your business online quickly
1. Create a website
The first step to enhancing your remote business’s visibility is through a good website that will create a good platform for your customers. The website will allow you to create a good portfolio of the products you are offering.
2. Get a domain name
After creating a website, the next step is finding a domain name that will give your business a perfect identity. Make your domain short and easy to type. When choosing your domain, you should ensure that it has the right keywords to appear fast when searched online.
3. Create relevant content
Once you have done the above, you can create content that is in line with your business. Doing that will make your customers understand what you are dealing with better. The content will also make you rank on the search engines when the customers try to find you.
4. Consult an expert
Getting the best advice on how to run your remote business will give you the right insight into how to do your operations online. You can get an expert who understands what it takes to develop an online brand. You can also get in touch with HR experts, bookkeepers, and legal professionals to lay the right foundation.
5. Try Social Media
Besides using a website to take your business online, you can opt for a Facebook page since it’s also another affordable and quicker way. You will only need followers and content. LinkedIn is another way of making your business active online. Precisely, social media platforms are better at making you operate your business online. The above tips are the answers to your question if you have been asking yourself, “What are the steps of getting my business online?” Opting to take your business online can be the best option ever.
