It’s interesting to see just how much digital marketing affects our everyday lives even without us knowing it.

It massively alters our consumer behaviour.

It controls everything from the adverts you see on your social media timelines, to the discovery of brands you never knew existed.

Trends

We all have our favourite influencers on social media, we aspire to have their lives and live like they do.

We see where they go for coffee, where they get their outfits from, their favourite jewellery stores and even sometimes their favourite mobile network.

Seeing these influencers show off and share their favourite things makes us trust these brands and eventually invest in these ourselves. We see these social media influencers as role models.

But for the most part they are getting paid for this social media marketing and that’s where brands get you hooked, by getting someone of interest with a large following to advertise their brand.

Digital marketing is splurged all over you Instagram timeline without you even realising it.

Decision Making

Through looking at websites online for things you’re interested in, you will always see a review section of the company you’re looking at. This is where people are going to go to express their opinion and record their experience when purchasing something off a brand whether it was a positive or negative experience.

If there are a load of negative reviews on a company’s page then you will be turned off from purchasing items from that business as people have warned you against it.

If there are positive reviews you know you can trust the site you’re on.

These reviews of people’s experiences of a business help you make your decision on whether or not you purchase from that brand. So this form of marketing helps you decide on where you shop.

You’re Always Being Watched

On digital devices you’re always being watched and studied through accepting cookies, that’s how digital marketers know what to advertise to you and when.

You’re known in the system, local businesses in your area will include you in their advertising list, andsay you’re a university student for example, if a company had a service tailored to age’s 18-24-year olds they would target their advertisements to people in university campuses and then that advert would end up on your timeline.

That’s how clever it is!

What We’ve Learnt

Digital marketing effects everyone, it’s taking over your social media feed, it tailors your adverts to your age group, it knows what you want before you do.

It’s unknowingly helping you make decisions and giving you a piece of mind. And its influencing what your favourite influencers promote to you.

This is not a bad thing or something to be worried about, it’s supporting businesses and tailoring your online platforms to you. Your adventures online is all up to digital marketing, sit back and rely of digital marketers to tailor your online experience.