Indeed as humans, we are bound to make mistakes. Some mistakes might be costly, while some mistakes might not. In this present day, we still see people making mistakes they should ordinarily not have to make. There is a popular saying that ‘You learn from the mistakes of others.
There is no business that you want to venture into that some people have not done in the past. Those that have done it in the past have made one mistake or the other. Many of these great men usually document their mistakes so that the coming generation would not make the same mistake.
Mobile app marketing is one of the biggest businesses in the world. App marketing agencies are smiling to the bank all over the world. It is a business that can fetch you a lot of money if you can avoid the mistakes we would mention in the course of this article.
1.Failing To Do Proper Research
Every business requires adequate research befoe it is set up. The first thing you have to do before you develop an app is proper research. An app that will generate traffic is an app that people that are in demand. At the time of creating your app, you have to look at what is in demand at that particular time. If there are apps that are related to what you want to develop, you have to study those apps and try to upgrade to what is already on the ground.
Sometimes, research might lead you to what is in demand that no one has created an app on it. That way, you can be the first person to create an app in that particular industry.
Whether you are upgrading on what is on the ground or you are creating an app in the industry that no one has touched before, you have to identify your app’s selling point. An app selling point is mostly its features. So you have to put all your best in making sure that the features are perfect.
2. Failing To Optimize Your Mobile App
Many people know what SEO (search engine optimization) means, but they do not know about ASO (app store optimization). As a developer, once you create an app and you publish it, you have to optimize your app so that users can easily find it. If you do not optimize your app, there is a huge probability that you might miss out on sales.
Have you ever wondered why some websites are always listed at the top when you search for information on search engines? The reason those websites are easily found is that they have been optimized.
The research you will make at the beginning will also help you in optimizing your app. The reason is that your research should have shown who your target audience is and what they are likely to search for.
3. Failing To Steer Mobile App Review
There is a huge possibility that your app will have competitors. One of the best ways to show people that your app is the best is through positive reviews.
You have to encourage your users to drop a review after using your app. When you are able to gather a lot of positive reviews, even those that have doubts about your app will be forced to use it just to see if the positive reviews they have reading about your app are true. The more positive review you get, the better for your app. One of the ways to motivate users to review your app is to use an app review plugin.
4. Failure To Communicate With Your User
One mistake you should not make is the failure to communicate with your users. As you make proper plans to improve your app, you also have to make plans to retain your users. You need to engage your users on the problem they are facing when using the app. Sometimes, they might not experience a problem, but your concern toward seeing that they have the best experience when using your app will go a long way in retaining them.
5. Failure To Promote Your App
It is your job as a developer to promote your app, especially on social media rigorously. Social media is the biggest market you can get to make people know about your app. Today, some marketers have not been able to utilize social media to their advantage. Promote your app on the pages on social media that you know people cannot do without visiting them in a day. Pages like news pages, football pages, music pages, and a whole lot of other pages.
Conclusion
Failure in mobile marketing should never be an option because you have all the necessary information that will make you succeed as a mobile app marketer at your disposal. It is good to have the information, but implementing the information you have is where the biggest hurdle lies. We are very sure you cannot fail as a mobile app marketer if you implement what is in this article.
Author Bio:
Venkatesh is a serial entrepreneur with a distinct passion for taking nascent businesses to great heights. An early entrant in the mobile application technology, Venkatesh grew his flagship company, Dot Com Infoway (DCI) to be recognized as one of the world’s leading digital marketing, web, and mobile app development & marketing company.
