Do you think ‘branding’ and ‘marketing’ are two different words that have the same meaning? Then you are not alone in this misconception, this is a common mistake. However, Branding is the identity of your company or you and Marketing is how you spread awareness about your brand or you. But, both brand Strategy and marketing go hand in hand when building a start-up from the bottom.
What Branding is?
Branding includes what your goal, values principles, mission statement, the culture of the company, sense of style, and interaction properties are. What drove you to build a business is an important aspect of branding as well. An essential part of branding comprises whom you want to offer your products, or in other words, who your target audience is. What picture you want your audience to paint in their mind on hearing your brand name is an integral part of branding as well. The uniqueness of your brand and whether you want to be the face of your brand affects branding to a great extent.
The expectation of your customers from your brand solely depends on branding. Branding is how you choose to define your company.
What Marketing?
Marketing is how you choose to build awareness about your brand. The methods and tools you choose to spread awareness define your marketing strategy. However, the tools and methods are subject to evolution. Marketing is about reaching out to your target group while preserving your brand’s value and principles. Marketing can be what you want – it can be a serious campaign or a lighthearted one depending on your brand positioning. Some common marketing tools are – Social Media Marketing. SEO, Pay-Per-Click, Mobile Marketing, Email Marketing, Electronic Media or Print Campaigns. There are plenty of other methods that can be used as well.
Why are both important?
We have established the difference between the two. But, from that evaluation, it is also clear B2B Branding and Marketing are essential in building a brand name. You cannot neglect any of them. If you do not have a strong brand name your business might collapse even with a strong marketing game. Similarly, a strong brand name is not enough with spreading awareness using proper marketing strategies.
Your branding is the key to your success. The best marketing strategies will fail you if you don’t have a strong consistent brand, and Widen digital asset management software makes sure that consistency is maintained throughout all of your marketing efforts. Proper branding can help keep your company alive for generations.
What is Brand Marketing?
Brand Marketing is the term given to the Strategic Creativity for Brand that makes the brand strong. The concept of brand marketing is to view marketing as an investment to build the value of the company and the brand. It is an investment based strategy that helps brand marketing to stand out.
Brand marketing emphasizes on marketing as an asset. Like all other business asset, brand is also an asset that has value. It ensures a successful future for the business and its sales. How you brand and market your business with interaction, campaigns, and other strategies define who you are and how strong the brand is.
Conclusion It is quite impossible to achieve success by looking at any of the two. Building a sturdy brand name is not enough without adequate marketing. Nor, will excessive marketing will help you stand out without a commendable brand name. Thus, the key to success is Brand Marketing.
