The success of any business rests on two pillars, sales as well as profit share. If you can spearhead these two parameters in the right direction, your business’s success has a high hit rate. With the Covid pandemic, businesses’ challenges to sustain and grow simultaneously require a lot of careful planning and thinking. From  secure online platform to a smooth user experience, competitive prices, and services, customer is not ready to settle for anything less.

In fact, according to a PWC study, 86% of customers are ready to pay an extra premium of up to 13% (as high as 18%) for a better user experience. Today’s customer is putting user experience above everything else.

The need to keep up with such a highly competitive market, along with the general economic slowdown and low disposable income, makes it imperative to look for growth solutions that are not heavy on your pockets. Answers that are simple, cost-effective can surely help you sail through these tough times and achieve your sales targets and much more. Here are a few such tips.

Here are 9 Affordable ways to increase sales for your business

1. Search Engine Optimization (SEO)

SEO (Search Engine Optimization) is one of the most cost-effective ways to harness maximum visibility by improving your ranking on the Search engine result page. Better visibility means higher visitor traffic and hence higher sales conversions. Ensure that you use appropriate and relevant keywords to describe your businesses so that they match with your website in Google searches and earn you a higher ranking.

2. Customer Trust with Secure Platform

There are many providers of SSL Certificates in the market, ensuring encryption of users’ data on the website and encryption of communication between the server and the users. A great example would be SSL2BUY, which provides many SSL Certificates options like single domain, multi domain SSL, Wildcard SSL certificate making it an affordable option. It can help you win the trust of your customers and grow your business to earn huge profits.

3. Create a Google My Business Account

A “My Business Account” by Google is a free tool that helps you optimize your business listing to appear on appropriate local Google searches and Google maps. By boosting your position in the relevant searches, it puts you ahead of your competition business to attract your prospective clients and further increase your sales.

4. Ensure Your Business profile is complete and consistent.

Make sure you fill in all the details for your Business account with Google My Business Listing. An updated business profile will help you rank better in the searches, and you will stand a better chance of sales conversion. Also, ensure that your business details are always up to date and consistent with all platforms on the web.

Make use of Google’s question and answer section and Google reviews in your Google business profile to gain your visitors’ trust. After all, customers look at these testimonials for credibility and clarity of any doubts regarding your products. These tools also influence how your services work and can go a long way in increasing your sales.

5. Make Your Presence Felt on Social Media

These days social media platforms are one of the best places to reach out to your target customers. Make use of Facebook, Instagram pages for engaging your audience and giving out precise information about your services and products and create an impact. Optimize your company profile for each of these social platforms. Creating interesting social media posts related to your industry can work in your favor by catching your selected audience’s attention. Sharing details about enticing deals that your business offers can strike the right chord with your customer and result in a sales conversion.

6. Use Promotional Products and Bundle Deals

Use of Promotional Products to attract new prospective customers can go a long way in engaging them and turning them into conversions. It could be a freebie handy to the customer but does not cast a burden on its finance. If done thoughtfully, you will see how fast it helps you win your customer’s trust. Similarly, by providing some bundle deals by carefully curating a package deal that not only lets customers save some money but leaves an impact and starts looking forward to such arrangements, increasing your sales.

7. Pay Attention to Landing Page

Every effort should be put in to make your landing page/Home Page a place where your customer is led seamlessly through actions that help you achieve your sales goal. Make it engage and let the Call to Action (CTA) elements on the landing page give a compelling and persuasive shout out to the visitor to complete a specific action that leads to sure conversions.

8. Use Email marketing for following up Leads

Permission-based email marketing is today an effective way of connecting with your prospective customer without being pushy. You can share your new product catalog with them, which can make a huge difference in educating your customer with your latest collections or offers or sale. You could even share the articles and blogs carrying your industry-related insights. With automated email marketing, this is undoubtedly the most economical way of increasing your sales.

9. Networking and partnerships

Networking and connecting with your industry’s trusted names and getting them to link your website to their platform becomes a single major factor that can provide you with that reputation, leading to significant conversion rates. Partnerships with verticals from your industry that can provide referrals to each other for mutual sales gains and growth are sure options you must be on the lookout for.

Business collaborations are an aspect that can always be explored. The ideas never grow old, and the more creative the partnership is, the better the results.

So, in conclusion, although the Covid pandemic may have put many businesses out of track, with very tight budgets to be spared to invest in advertisements, still putting together strategic yet straightforward sale plans can create demand for their products. These plans can indeed bring them back into the game. The need of the hour is to identify your target customers, reach out to them using these simple hacks, and yes, you are good to go, following the path to success.