Successful app launching might turn to be more challenging than it seems. So many details must be taken into account. Some app holders believe that the hardest part is to publish their program in different app stores, however, it’s just where the fun part begins.

There exist specific reasons why brand new applications fail to succeed, and we’ve decided to distinguish the top 8 mistakes that must be prevented to build an in-demand solution.

Let’s review each of those reasons to learn how to fix specific issues.

#1. Forgetting the business plan

When service owners decide to neglect marketing researches, if they think that analysis of competitors is something irrelevant, when app owners don’t bother recreating their users’ portraits, their platforms have no chances to succeed.

The enumerated activities are truly mandatory to carry out. For taking the rightful place at the market make sure you perform those actions:

• define current market conditions;
• analyze the strong and weak points of your rivals;
• determine the needs and expectations of your average clients;
• collect all the details to draw up your full comprehensive business plan.

Additionally, proper desk researches serve to determine what day would perfectly suit your application launching.

#2. Underrating beta testing

The process allows you to identify and fix possible issues, thus, beta testing is far from being something insignificant.

While performing beta-tests, final users get a chance to try an online solution and test various parameters, say, features, usability, sustainability, consistency, etc. In fact, it’s not only about bugs fixing. The key purpose of beta tests is to figure out what actual benefits the final audience will get.

Such testing is applicable only for fully-fledged sites and apps, having completely functional characteristics. Obtained results shall guide you on which points of your online resource require urgent improvements.

If you truly intend to create a successful app, you could take advantage of HockeyKit, Centercode Connect, and other similar testing solutions.

#3. Disregarding marketing activity

No matter what market segment you’re operating in, marketing represents an inseparable part of the strategy.

The activities below serve to design a solid marketing plan:

• Offline ads, say, using posters and press releases, is an effective instrument for program promotions;
• Newsletters & email require to collect a contact database of users first, so you could announce your online service launch;
• The partnership represents a win-win situation when cooperating with another firm;
• Social networks could be applied to create communities, advertize, carry out promotional campaigns, increase customers’ loyalty, collect vital feedback, etc.;
• Taking advantage of influence marketing will ensure expert authoritative opinions of market leaders – for instance, well-known bloggers – to support your platform promotion;
• Motivated traffic, in its turn, ensures a high number of application downloads for the app to get to the top list;
• Contextual ads help to target the audience in a way making interested and ready-to-purchase people see it;
• Retargeting techniques assist to encourage customers to enjoy the resource again;
• Deep-link systems redirect people to specific pages that most likely will interest them.

#4. Neglecting ASO

It’s another marketing tool, however, it demands special attention.

No one would object that to motivate people to install a program more often, it shall be clearly noticeable in the App Store, as well as in the Google Play. Top positions are defined by such indicators, as:

• customers’ feedback and ratings;
• amount of service launches performed by clients;
• overall dynamics of platform installments & deletions;
• amount of comments.

App Store Optimization serves to improve all parameters listed. ASO techniques increase amounts of application downloads, enhance searching visibility, optimize conversions, and more. Hence, ASO is essential to take advantage of.

#5. Abandoning customer support

All points mentioned above are more like pre-launch issues, so we shall discuss after-launch troubles as well, and insufficient user supporting in one of them.

After having designed an online solution and found customers, it’s time to think about how to keep your audience. What could motivate your clients to open an app enjoying all its functionalities?

Among many other things, it’s crucial to ensure helpful customer support, quickly responding to all requests/questions people might have. Such a strategy helps to solve clients’ issues professionally. Thus, you’ll manage to keep your uninstallment rate as low as possible, since users know you care and are always happy to assist them.

#6. Quit reminding of your program

Let’s admit it: in some cases we, meaning, people, have kind of short memory, so we forget things, even pretty significant ones. Therefore, service holders shall always remember the importance of various reminders, so users open and apply platforms more often.

The greatest tools to serve such purpose are diverse push notifications since such systems help with:

• updating on the latest news;
• offering special deals;
• informing about new functionalities and fresh content to enjoy;
• asking for feedback, and the like.

The most essential here is NOT to overdo with notifications. Otherwise, you may annoy people, so they’ll decide to delete an application.

#7. Not updating a platform

To stay up to date a service requires continuous improvements, which shall take place regularly. It’s all pretty clear:

• Technologies never stand still: new solutions appear, while existing applications get improved. Thus, it’s critical to evolve together with those changes;
• Tight budgets could allow launching the MVP model only, meaning, such a service with a few functionalities demands constant updates to survive;
• One might feel the demand for a new feature to attract new customers and keep current clients satisfied;
• If you find any bugs, platform smart upgrading shall help you fix them all.

#8. Ending up cooperation with developers

You might need their assistance even after your application is launched. We’ve just spoken on an app upgrading, so those professionals shall help you with it, and since we’re talking about regular improvements, you’ll always need expert and experienced IT professionals. If you decide to address other developers who didn’t build your program, you might face extra issues & waste lots of time.

It actually makes sense: you take care of your audience, while a team of professional developers supports your platform. The key objective is to ensure its smooth functioning, providing people with every advanced feature they might need.

We strongly recommend you to listen to our advice to guarantee you avoid those pitfalls presented, so your app will be launched successfully.

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My Bio

My name is Anastasiia. I’m a writer for Agilie. I’m working closely with the mobile and web application development, so I often write tips on the development process optimization, various design solutions, and relevant business cases.