2020 has been an unfortunate year for most businesses. Thus, everyone is trying to cut costs in 2021 to recover the losses of the past year. In this year, we all are working with more dedication and less remuneration only to keep our jobs secure. The paychecks have been reduced whereas the workload has increased. It is difficult to cope up with this increasing burden of work. What to do in such situations?

You can use some automation tools to release some pressure. Automation means to control or boost up your business with the usage of technology. An average of 51% of companies currently use marketing automation. There are so many tools available in the market for every type of business to help reduce your work. Here is a list of some of my favorites!

1.   Monday

It is a project management tool that helps you plan and delegate tasks. It also helps to manage the team activities. You can stay updated with the activity status and delays through a common calendar. You can also maintain separate boards for different customer projects.

Through this tool, file sharing has become easier. It allows you to provide feedback to these files and ‘mention’ somebody so that they don’t miss out on any important message. Further, it also has an easy navigation and user interface.

2.   Shopify

This is an automated tool for e-commerce platforms. It helps you sell your products easily over the internet. Shopify provides you with a wide range of features ranging from multiple payment options to even content marketing tools for your shoppers.

You can also create your own ecommerce blog. All you have to do is add the pictures of your product and edit them if needed. You can also make use of your SEO techniques. Thus, if you have problems in creating your e-commerce business and managing it, Shopify is the right tool for you.

3.   Hubspot Marketing Hub

Hubspot Marketing Hub is a tool that increases traffic and conversion rate on your website. You can launch your marketing campaigns through this tool. It has extraordinary features that help you identify your target audience and the marketing offers that work the best for them.

You can create if-then logics to smoothen your workflow without any knowledge of coding. Through this tool, you can also manage emails, automate team work, customer support and many other things.

4.   Stillio

To survive in this cut-throat competitive world, you need to keep track of your competitors’ activities 24*7. Stillio helps you do just that. This automated tool generates automated screenshots of their website and stores it in your desired location.

So, while you are busy focusing on your work, you automatically receive updates about your competitor’s work too. For this, you simply have to add their web addresses and the frequency of screenshots.

5.   Sage

This automated tool is useful for accounting purposes. You can predict the cash flow, manage invoices and payments, reduce manual data entry and save everything to the cloud. This is launched in your browser itself so you don’t even need the help of any other server for your accounting operations.

6.   MailChimp

Through MailChimp, you can create and analyze your own email campaigns. It provides you with detailed analytics and statistics for transparent study of the campaigns.

It supports the basic mailing features but other than that, it also has agency access, segmentation and tagging within an audience, retargeting the audience that did not open the email at the first shot and many templates for easy use. The interface majorly has drag and drop features so that business owners or marketing people with no tech knowledge can easily adapt to it.

7.   MobileMonkey

It is a chatbot that can work simultaneously on multiple social media platforms. This tool makes it easier for the companies to interact with their audience on the website, Facebook Messenger, SMS and other digital chat platforms.

Over to you…

All of these tools require a nominal fee. Depending on your budget and type of business, you can choose your investments wisely. These tools will bring a digital revolution for your business that will be easily visible in your analytics.