“A brand is no longer what we tell the consumer it is- it is what consumers tell each other it is.”- Scott Cook
The constant question is how to win people’s trust. The only word that comes to our mind is “influencers.” Digital marketing trends are set by social media platforms. People are grooving to the posts, stories, reels, and other filters creatively used by these individual strategists.
Influencers are the powerful individuals who have changed the purchasing perception of online users. They are like bread & butter, which one eats wherever & whenever they want, it is pocket friendly too. These strategists are watched upon every hour of the day. They have followers, who believe in their words equivalent to a close friend or a well-wisher.
The main advantage of collaborating with these influencers is driving awareness among the right audience. With such a trustable audience, a brand gets a real increase on ROI. They help in building an emotional connect with the potential audience.
There are many influencer marketing platforms and agencies online that are dedicated towards building a bridge for both the parties. If you are someone looking for brand collaboration or are companies looking for influencers then you should search out for such platforms and get yourself registered.
If you are a budding influencer searching for marketing opportunities online, then here is a list of trending businesses in 2021 that you should keep an eye on for promoting on your social media handles.
6 Businesses looking for influencer collaboration in 2021
#1 Co-working space for startups
Today everyone is looking for a compact space to work. No one is looking to buy a huge space and hire a staff of fifty. Everyone wants to be economical and have their own freedom to work & brainstorm the ideas. So, a new concept of co-working space gives an individual his desired office.
In today’s culture of work from home, there are many small startups that are still budding and looking for a space where they can sit for virtual video calls to have a professional setup.
Thus, if you are an influencer interested in promoting such co-working space ideas then keep this business in mind, when searching for collaboration online.
#2 Eco-friendly packaging & disposable tableware firms
Plastics are banned, which brings us to the eco-friendly era of packaging and disposables. As a food influencer or a travel influencer, if you are interested in promoting environmental safety for a better tomorrow, then you should definitely partner with such brands.
People tend to carry light stuff while traveling and love to eat in products that are non-plastics. There is a different niche, particularly investing in eco-friendly packaging, especially hotels. The online delivery world has made hotels up & running for packaging and disposables. Thus, there is an ample audience and business entrepreneurs to lure through such products.
#3 Domain registration and hosting business
As digitization has almost moved everything online, there is a constant need of purchasing domain names for a business. If you are a technological influencer, following trends and updating your followers, then you should look for such businesses.
Whether it is a small scale or big scale firm, one needs to have a website online to build trust among the potential customers. Everyone goes and checks a website to know about the background and take other information about the business. Thus, followers will engage to such posts which provide domain and hosting facilities.
#4 Ecommerce platforms like Shopify
There are many people who are dealing in clothing, cosmetics, jewelry, but do not have an organized platform for users to see all in one place with pricing, and features. There are online businesses working for such startups or entrepreneurs in making an ecommerce website like Shopify.
As an online individual strategist, you very well know the importance of such online websites. Thus, if you are keen to promote such businesses then you should get in touch with them. They too need an online promotional strategy to reach budding entrepreneurs.
#5 Team management software businesses
A few years ago, such software was not imagined. But now, when HR got into the trending profession, team management came into its shape. The HR professionals for better team exercises are always looking for automated & much easier versions of software.
There are firms in search of software, if you believe in the concept of team management and are into organizational stuff, and then there are companies looking for influencers to make their online presence more trustworthy to the potential audience.
#6 Online payment platforms
These platforms have emerged with the digital food businesses and shopping industry. People are fond of online payment tactics as they no longer have to carry wallets, wherever they go. Cred, PayPal, are some famous examples of secured digital transactions.
The advantage of these platforms is one can get a close look of its bank accounts with proper details and receipts of the transactions done from the platform. There are many such businesses looking for influencer collaboration, as they can fit in any product or item from fashion to jewellery to food, any category could come under this system. Thus, there is always going to be its requirement. So, influencers who work with these businesses will get timely work for online marketing.
Start connecting now!
There are businesses who hesitate in approaching influencers and there are one’s who are in constant search of such creative collaboration. As a nano influencer or a micro influencer, you should keep an eye on these businesses. Register yourself on platforms where businesses search for influencers or run social media or Google search for you.
With the digital mediums getting on our grooves, there is no end to online marketing. Businesses have understood its importance and are urging to be on one such platform with an apt number of potential followers, who can become loyal consumers of their brand in the long run. Thus, keep searching and creating flawless content for the online mass.
