Look, I get it. The thought of investing in web design is intimidating. That’s why most marketers prefer to purchase inexpensive web templates that can be set up for just a few days.
However, let me tell you this — having a customized website (from design to content) will always provide your business more value in the long run.
As technology continues to advance, impressing your potential customers becomes even more challenging as your competition grows. An excellent web design that communicates what your business does can keep you ahead of the curve.
What Is Web Design?
Photo by Kelly Sikkema
It refers to the process of arranging, conceptualizing, and most significantly, planning your web content, layout, and appearance. As the technology progresses, the web design’s purpose is to ensure the overall functionality of your website. It focuses on user interface design, mobile applications, and web applications.
Web design in Melbourne, FL is so crucial in keeping your business afloat online because it can impact your search engine rankings. Websites that have site speed and navigation problems can rank low in search results. Additionally, the objective of having a solid web design is to provide the best user experience to your site visitors to attract more site traffic and conversions.
Why Is Web Design Important?
Whether you’re hiring the services of website developers in Vancouver or Toronto, or planning to redesign your website by yourself, you may wonder about its significance to your business. Here are 3 reasons why:
- It sets the first impression – Visitors judge your business the moment they click on your site. If your site looks outdated and unappealing, it will affect their impression of your business.
- Your competition is doing it – you need to keep up with your competitors as they are already doing web design. Else, you’ll lose leads.
- It reduces bounce rates – if your site is well-designed, visitors will more likely go deeper into your website and explore more of your products, services, and overall business. Having high bounce rates impacts your search engine results and keeps you behind.
6 Reasons Why You Need Web Design
Photo by Le Buzz
If you’re still having second thoughts about investing in web design, there are plenty of professional web development companies in Vancouver or Toronto that can help you get started.
Why do you need a solid web design anyway?
- Because people search for you online
Let’s have a scenario. There are two friends, Ron and Luis. Ron is looking for a nearby service to help him prepare his bicycle for winter. Luis is giving Ron a glowing recommendation about your tire business. When Ron went home and searched for your business online, he did find your website but it’s not working!
It takes a long time to load and the layout is broken. Although he trusts Luis, he is skeptical since he couldn’t find the information he was looking for about your business. This scenario happens when your business doesn’t improve or invest in website design. When people search for your site, you need to make sure it’s working well and will immediately provide visitors exactly what they are looking for.
- Because it showcases your brand
Many businesses prefer to use a website template since they don’t have the time to customize it. However, this will only limit the potential of your business.
If you have a customized web design, it will showcase how unique your brand. It provides people the impression that your business is compelling, professional, and credible.
Additionally, a good web design guarantees that all aspects of your branding are surely reflected on your site. If you’re selling Canadian tires in Hamilton, for example, you want your target audience to know exactly what type of tires you sell (Canada-made) and where to get it (in Hamilton). As a result, visitors will understand more of what your brand is all about and what you do.
- Because it provides excellent customer experience
How you treat your customers face-to-face, should be just the same with your website. With a great web design, you can provide your visitors with a unique customer experience that they deserve — From having an exclusive page layout, easy navigation, to a responsive design. If done right, you can definitely provide your customers with an excellent experience every step of the way.
- Because it improves your search engine optimization (SEO) efforts
A well-designed website can impact your business’ search ranking. One essential ranking factor is the number of high-quality links that will point to your site. This can only be done if you have a compelling web design and content.
Search engines algorithms like Google take into account unique and engaging content, customer experience, time spent on web pages, and the number of interactions per page when ranking your site. A solid web design can help you score high on all these and boost your search engine ranking.
- Because it boosts your Return on Investment (ROI)
The reason why you’re in business is that you want to make money. So, with every decision or strategy you make and apply, you need to ensure if your efforts are contributing to your business objectives and goals. With a great web design, it will guarantee that you can generate an attractive ROI. Having an excellent web design drives visitors to your site that will eventually convert.
- Because it keeps you up-to-date
Your business needs to thrive hard to survive the competition. The only way to do that is by keeping up-to-date with the new trends and strategies.
More and more people are using their mobile phones to do online activities rather than their desktops or laptops. So, you need to ensure your website is optimized for these devices to keep your business searchable and relevant to potential customers who are using such devices in searching for your products or services.
Your website offers visitors a first impression of your business. Before people make a purchase decision, they visit your site first to look for information about your products and services before actually setting foot in your door. If your business site takes longer to load, or doesn’t show up on mobile searches, you might as well not exist to your potential customers. This is why owning a well-designed website comes in.
