Though there are some excellent social platforms and several other online sites that are geared towards artists, helping them to promote and sell art. But, it still pays to have your own, professional website to sell paintings online. Providing the artists with a place of their own, it gives them the perfect space to define their artworks as well.
Unquestionably, the internet gives a global reach and with no limitation of geographical boundaries, it becomes easier to reach out to people. As for an artist, it all comes down to identifying and connecting with a specific, targeted audience. With all the resources out there, building a professional website equips them with the tool to establish their image as a professional and provide a real boost to their creative business.
Still pondering whether to have your own website to sell art? Think no more, we have outlined six top reasons to have one.
1. Create Your Own Brand
With millions of artists out there, having the facility of the internet available at their fingertips, it’s quite difficult and often frustrating to stand out from the crowd. Having a personal website to sell paintings online can help you project yourself in a better manner to the audience. What you feature on the website will show the art galleries, collectors, publicists, news organizations, and potential buyers what your art is all about.
It will also give you the opportunity to design or add in sections in the website so as to connect better with the public. For example, in the ‘About’ section, you can elaborate on your story, your background, your inspiration, your beliefs and more! In today’s age, people don’t just want to know about your art but want to know about the artist behind, and his journey.
2. Show off Your Best Work
With your own website in place to sell art, you can show off the best artwork series you have been working on in the ‘portfolio’ section. Also, you can give the buyer a rich and diverse selection to choose from by adding works of different themes or styles. As some buyers may be looking for new and fresh pieces of art, others may connect better with your older work, it is better that you present a good mix of your art on the site. Putting the photos of your artworks on the website will also allow your prospective clients to view all your work and get glimpses of your style beforehand.
Make sure you utilize this spot well and show off the efforts and your years of hard work deftly.
3. Make Your Own Social Spot
Keeping up with all the social media channels is quite impossible for everyone. As an artist, looking to reach a larger audience to sell art, you probably would be having a Facebook page, Twitter handle, and Instagram account, along with a Pinterest account, Tumblr or even a LinkedIn network. Updating all of these platforms daily would unquestionably be a cumbersome task for you. You can breathe a sigh of relief as you don’t need to spend time and put in efforts to be in all these places but create a single social spot where your fans can easily find them all. You can add contact forms and links to all your social media accounts on the website and make it really easy for potential buyers and businesses to get in touch with you.
4. Keep Your Fans Posted on Blog
Undoubtedly, your own website made to sell paintings online is the perfect place to link to your blog as well. Though you are not required to post there every day, it is the one spot where people can visit to get a glimpse of the art project you are currently working on or planning to start next. You can share on the blog the details of any exhibition you are planning, with your fans and then spread the link through your other social channels.
If used tactfully, the blog can help you develop a personal connect with the audience by sharing the journey behind your artworks. You can share some behind-the-scenes pictures of your latest piece along with your related experiences if any. Reading more about your creative process and seeing the pictures will make the people connect better and excited about your work being available, and likely to lead to help you gain a greater appreciation.
5. Let’s You Gain Control
Having your own place to sell paintings online will let you gain total control over your marketing assets. With adverts, you can’t always have control over how they appear to your buyers (or if they even are visible to the right ones). If you opt for paid advertising to promote your art, most often you do not have any way to ensure that your competitor’s advertisement doesn’t display next to yours. You don’t need to worry about these issues with your own site in place.
Your website will also let you have total control over the way you choose to interact with your customers. Though advertising on social media channels and other third-party applications are quite rewarding, enabling to find buyers easily, it can prove to be disastrous in the long run. With these social media platforms such as Facebook revamping their terms and conditions every now and then, it may affect you adversely if you only stick to them.
6. Inform People Where to Purchase Your Art
Having a strong passion for art may be driving you as an art but it is also important for you to make a living. Providing buyers with an easy and convenient way to purchase your artwork directly from your own website or enable them to reach an online store for your work will be a win-win situation.
So now that you have enough reasons to have your own website to sell art, why not get to the building, and running it soon? Good luck!
