Content marketing is one of the most effective marketing strategies out there. It is creating and sharing of blogs, images or videos on various online platforms to target a specific audience. If the visitors’ count is significant on your content, brand affiliates could contact you for advertisements. Content marketers earn when the conversion rate of advertised products is high.
Technically, more visitors mean more conversions, means more MONEY! The number of visitors depends upon the quality and engagement of content. However, there are certain mistakes most content marketers often make which inhibit their viewership. Let’s study them one by one:
1. POOR CONTENT
If the quality of your content is trash, it’s worthless. Here’s the rule of thumb: don’t write content purely for the sake of SEO, take time and write content on your website that’s original, engaging and evergreen. One blog post with original informative content is far better than 10 blog posts with zero takeaway.
2. EXPECTING RESULTS INSTANTANEOUSLY
Novice content marketers start expecting cash inflow the next month they start blogging. However, when things don’t go the desired way, they get frustrated and quit. Getting organic traffic is a long marathon and it solely depends upon quality content and SEO of website. Remember, content marketing is a commitment not a campaign.
3. BEING UNAWARE ABOUT YOUR AUDIENCE WANTS
Even experienced blog writers often forget their target audience and start writing what they feel right. This leads to less engagement from readers and decrease in traffic.
Solution is simple; if your readers want quality and understandable content without hefty vocabulary, just give them. If they demand your insights about specific subject; give them without any delay. Never neglect your audience in content marketing; after all they make it happen for you.
4. LACK OF SEO
It’s another wrong mindset that quality content propagates itself. Good content and SEO complement each other. You can have the best blog written but without SEO it’s not going to be visible to apt number of audience or vice versa. So, there should be proper ON PAGE & OFF PAGE SEO on your content for better positioning on SERPs.
5. EXPECTING THAT CONTENT WILL SPREAD ITSELF
No content in the history of online marketing has spread itself. Without proper sharing, content won’t be able to catch more eyeballs. Don’t forget, ’It’s not the best content that wins; it’s the best promoted one.’ So, make use of social media sites like Facebook, Twitter, Buzzfeed etc. to promote your content.
6. NOT EXPERIMENTING
Posting one type of content will bore your audience and eventually they will stop coming to your blog. There should be variety in your writings rather than sticking to one specific range of topics. For instance, if your blog is about shoes and you are posting specifically about it without any change; people will lose interest after a while. You can add variety to it by writing about shoe care and socks etc.
Above are the mistakes that digital marketers very often do. An excellent content has the capacity to turn a visitor into lead. Every business today needs a good online presence to grow. Imbibe Tech helps you in SEO and SMM of your business for lead generation. Contact us if you want to know more about our Digital Marketing services.
