Just generating leads will never be enough as nurturing the leads is also crucial for achieving your marketing and sales goal. And one of the best ways to nurture your highly qualified leads is to engage with them.
Marketing gurus out there will suggest many ideas to engage with your highly qualified lead but there is nothing that can beat the effectiveness of account-based marketing in engaging with qualified leads. Currently, ABM marketing is the star of many marketing departments and you will be surprised to know that ABM marketing beats other marketing techniques by 85% in terms of effectiveness.
All the successful marketers will use every opportunity they will get for engaging with their leads and with so many benefits, account based marketing tactics have become a favorite marketing tool. While on the other side, if you are looking for lead generation, increasing your brand awareness, and improving your website traffic, then content syndication is what you will need.
And if you combine the effectiveness of account based marketing tactics and the reach of content syndication, then you can surely create miracles in terms of marketing.
In this blog post, we will give you 5 reasons for using content syndication in your ABM campaign.
Makes content travel further
Both promotion and creation of content are equally important, and this is why it doesn’t matter how good your content is, if it doesn’t reach out to the right audience, you are simply wasting your resources. Most of the successful firms out there are so good with their digital marketing strategy because they make sure that the best content reaches out to their ideal customers in the most seamless way possible.
By incorporating content syndication in your ABM marketing strategy, you will end up improving the ROI of your content syndication and this will directly affect your content marketing strategy. Instead of just publishing the content on your website and doing traditional SEO, you should start making your content reach your future customers.
Lead nurturing
You will be surprised to know that more than 95% of the marketers agree that ABM has played an important role in making their marketing efforts successful. By incorporating content syndication with ABM marketing strategy, you will be able to nurture your leads in a much better way. If you have enticing, informative, and unique content then you can use this content for nurturing the leads in order to turn them into customers.
And if you have intent data, you can easily segment your leads according to the types of content you will nurture them with. This will improve your approach to personalization and thus you will improve the buying experience as well.
Increase content relevancy
Personalization is one of the most talked-about benefits of incorporating content syndication in your ABM marketing efforts and this is why the use of both is crucial for the success of your marketing department.
When you succeed in personalizing the content according to the need of the prospect, you will gain a competitive advantage as there are very less chances that your competitors will be using such a high level of personalization in their content marketing strategy.
And instead of always targeting leads with the content that you already have, you can build content around the pain-points of your leads as this will be a much more precise approach. But this doesn’t mean that you will have to start writing blogs for individual leads, this means creating content that your leads will find useful.
Increased quality of leads
There is no room for false-positives when it comes down to the quality of leads as this important parameter of leads can break or make your firm. You have to make a decision between a qualified lead and a non-qualified lead as dangling between both will only result in wastage of resources.
Through proper content syndication, you can improve your quality of leads and it will be you who will decide whether a prospect is right for your firm or not, not the prospect himself. In addition to this, by increasing the quality of leads through content syndication, you can make sure that your sales team is putting in their effort in the right direction.
Always a good option compared to a cold sales pitch
There is no way you can become successful just by pitching your leads cold as this has become an outdated approach and most people have started ignoring such pitches. You need a strategy for nurturing the leads properly before you can move them forward to your sales team if you want those leads to generate revenue for your firm.
By using content syndication strategy in your ABM campaign, you will make sure that you are nurturing the leads in a systematic way and there is no way the leads passed to the sales team will turn out to be a dead end.
By using this approach, you will decrease the time consumed by your reps for closing a sale, and thus you will end up increasing your revenue.
Both ABM marketing and content syndication are modern-day marketing miracles that can be turned into the most powerful marketing tools if used together. Your content syndication strategy will improve the outcomes of your ABM marketing efforts by many folds. Just make sure that you stay away from some of the basic pitfalls of content syndication while using it in your ABM strategy.
