There are over 1.9 million active sellers on Amazon which shows competition is strife.

As a seller, your goal is to stand out and secure sales by building an ironclad Amazon marketing strategy. Perhaps you’re new to the site and you’re feeling overwhelmed.

Sounds familiar? Luckily, you’ve come to the right place. Here are five ways to improve your Amazon marketing efforts.

1. Optimize Your Product Listings

The most important Amazon marketing strategy during COVID-19 is optimizing your product listings. This helps customers find items they need, so create a compelling description so you rank higher in search results.

Start by crafting an informative product title in 200 characters. It’s wise to follow this format: your brand + model + product. If your item name is short, then include the different colors it comes in.

An easy way to find high-priority keywords is with Amazon’s autocomplete feature, which predicts what users are going to search for. These are based on how regularly customers enter the keyword so you can quickly create an effective, up-to-date list.

Make sure you include your target keyword so it appears to the right customers, for example, “electric grills”. Further, during your description, make it engaging and detailed so customers understand why yours stands out from the rest.

Also, include a collection of high-quality product images. Check that they have 1000 dots per inch (DPI) so customers can zoom in to view its key features.

You should also use Amazon’s product classifier tool to further your reach. So you could add your listing into “Home & Kitchen” and if you can use it outside, include it in “Sports & Outdoors”.

2. Research Your Target Shopper

Part of your Amazon market research strategy is to understand your Amazon target market.

Although the platform caters to everyone, hone in on your customer so you can best appeal to them. Focus on their age group, gender, location, and interests so you know who you’re marketing to.

Then, investigate your competition to see what is and isn’t working. You can also figure out which keywords to use and see if your product can better solve their customers’ pain points.

If you’re struggling with this, then contact Upstart Works Peak Solutions as they are Amazon experts who will guide you through the process.

3. Use Amazon Advertising

Your Amazon marketing and sales strategy should use the platform’s advertising tools. Product display ads, for example, are Amazon’s version of pay-per-click (PPC) ads. These are an attractive option because they’re affordable and promise a high conversion rate.

You can also try sponsored brand ads that display a headline, logo, and three of your products. Or invest in cost-per-click (CPC) ads that, aside from Amazon, pop up on other websites. These are great because you can direct prospects to your store, product page, or a custom-made landing page, depending on your preference.

But you mustn’t forget to use third-party ads to boost your click-through and conversion rates. For instance, try Google and Facebook ads so you reach new audiences. Regardless of the type of ad, you must constantly track how well each marketing strategy is doing and test the different methods.

You should also use affiliate marketing. This is where you pay an influencer or publication a small fee to feature your products in a round-up list. Many Amazon retailers rely on this to drive sales, collect reviews, and establish themselves as credible business owners.

4. Understand the Power of Customer Reviews

Every Amazon seller should harness the power of customer reviews as they can sway a prospect in your favor. In fact, 95% of consumers say online reviews have an impact on their purchase decision.

Because of this, you must provide fantastic customer service and deliver on your promise. Negative reviews are bound to happen but it’s how you deal with them that is important. Act immediately and don’t sound defensive when you reply, instead show that you’re genuinely sorry and suggest ways to solve the issue.

Another useful addition to your Amazon page is a FAQ section. This will give prospects answers to common questions which will streamline the buying process. Keep this section updated as it shows that you prioritize your customers’ needs and you’re eager to help.

Also, it’s important to note that 3.3 stars are a minimum rating for a consumer to engage with a business. Keep this in mind and overdeliver so your customers are happy.

5. Embrace Email Marketing

In your Amazon e marketing strategy, regularly update your customer list with promotions or news about your business.

You should also use them to direct your subscribers to your Amazon store. For instance, offer prospects a 10% discount on their order or promise free shipping when they order a grill.

When you secure a sale, reply with a thank you message and ask if they could leave a review. Not only does a personalized follow-up email show you care but it will also grow your collection of positive comments.

Or, to save time, click Amazon’s “Request a Review” and the platform will take care of the process for you. Note, they’ll send a polite email that asks the customer what they thought about your service.

That’s How to Create an Amazon Marketing Strategy

Hopefully, after reading this article, you now have a robust Amazon marketing strategy.

Before optimizing your listing, it’s important to understand your target audience so you know which keywords to use. Make sure you use Amazon’s inbound marketing alongside third-party options to harness the power of positive customer reviews. Good luck!

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