By the end of 2020, several things will change according to the New Year. However, trends do not change entirely. Something will stay the same in 2021, too. Packaging trends are one of those trends that will somehow remain the same as in 2020. This article discusses 5 packaging trends that you should use in 2021.
Before starting with the exact topic, I would like you to make clear your sense of packaging trends. So let’s start with that.
What is a packaging design and how it matters?
Packaging design is a style of selling goods in a packaged medium. It may be bottles, plastic bags, small presents, etc. So we’re using packaging templates to make the product customers eye-catching. These prototypes are just as important as the marketing goals of the business. You may also say that this is part of a marketing campaign.
The more appealing the packaging, the more sales you will receive. It has also been studied that more than 80% of customers buy goods based on their packaging. The packaging design is, therefore, very significant. Here are some trends that will be used in 2021
1. Expression of products on its packaging
Full packaging designs play a crucial role in creating flaws in the marketing campaign. Many people use accurate goods printed on their packaging, while others use characters that represent the ads of that product. But still, do something new that can be part of the trend race. And trends only come into being because they are unique. If you are looking for Thermal Printers & Barcode Printers, then click here for more info.
So use some illustrations on your product packaging to give a unique idea of your brand and the product. Please keep in mind that the illustration must express the product within the packaging instead of only lines and irregular shapes.
2. Recyclable
Recycling has not been a bold topic in recent years. People use heavy plastic bags as well as all things that burn and damage the environment. As with time, science is introducing many things to humans. Since then, packaging recycling has become a trend for social networks. The exact date it started, I don’t know, but it’s still running in the sector.
Many social workers raise their voices against the manufacture of packaging that threatens the environment. So make sure that all the packaging designs are made of a standard material and that it can be recycled after it is used. You can also attach custom stickers for package recycling signs.
3. Authenticity of product
The third and most critical packaging trend that is on the rise these days is product authentication. A few years ago, there were legitimate brand items. Today, though many people are selling various things in the name of that particular brand. After that, the issues of product authentication began to increase.
So if you want to make your product Januin and prevent your brand from being copied, then try adding smart bar codes. It will help people search and verify the validity of items.
4. Adding customization in labels
Now we’re going into a customization system where the brand is turning up. Customizing items is necessary because you don’t want to be unknown. You also saw the trend of packaging branding as oppo and Vivo with their smartphone boxes. Another example is Nestle, which adds a custom signature to its name.
Lebel is a bold point on the packaging. So if it is adequately customized, then we are comfortable to sell anything. So you can offer customized label stickers to show off your brand.
5. Using small packaging that is easier to carry
It has been noted that people have left buying products that are big to deal with. For example, if anyone goes to the mall and takes his items back, certain products that are large in packaging may not have been treated and dropped. It will also charge you a lot in transportation to take it to another store.
Keeping the packaging small and accurate would give you a lot of sales. It would help you out too, by saving your transportation money. It will reduce the headache of small shopkeepers who are facing or showcasing problems.
