Social media management is vital to any digital marketing strategy and one of the most powerful platforms is Twitter. The ability to provide entertaining and valuable information in a limited number of characters is an art.

The key to dominating the Twitter feed and getting plenty of followers is to create optimized Twitter marketing strategies. Many companies find success on Twitter and you can too. We’ll examine five strategies you can use to optimize your Twitter account.

Don’t give up on Twitter because it hasn’t worked for you in the past. You’ve likely been using the wrong strategies. Let us fix that for you.

Twitter Marketing Strategies Include Profile Consistency

If you’re on Twitter, you’re likely on several other social media platforms too like Facebook and Instagram. Your brand needs to be consistent across all social media platforms. Your Twitter handle should be the same as your other social media handles.

Your profile picture and header image should be consistent too. When someone searches for your business, they’ll likely use the same search terms across all your social media platforms.

Engage People at Specific Times

The key to mastering Twitter is engaging people with great content at the right times. People tend to be on Twitter at the same time every day. It becomes a routine, and you want to tweet during these peak hours to maximize engagement.

Tweets made on the weekend, including Friday, have better click-through rates than during the week but check your analytics to see what hours and days of week provide the most engagement.

Use Hashtags, but Not Too Many

Hashtags are important because users search for specific hashtags. They also tend to receive more engagement than tweets without hashtags. Don’t use hashtags just because they’re currently trending unless they have something to do with the tweet.

Users dislike it when companies use inappropriate hashtags. Also, choose your hashtags wisely so you can maximize engagement without overusing them. There are many tools available to help you choose the best hashtags for your tweets.

Tweets are also searchable on Google, so don’t forget about SEO. You can find a great marketing agency that specializes in Google SEO.

People Love Pictures and Video in Tweets

One of the greatest aspects of Twitter is text must be short and concise, but you can spice up your tweets by using pictures and video. Studies show that tweets with images and video receive more retweets and likes than those without.

As with hashtags, the images should add to the value of the tweet. If you tweet about a blog post, then include an image that links to the post. You have limited text space, but pictures make your tweets stand out.

Interact with Your Audience Through Polls

Twitter makes it easy for people to create polls to engage their audience. Polls are fun and people enjoy taking them, but they also provide you with valuable information. You can learn about market trends, the opinions of your audience, and do consumer research.

There are many types of social media marketing, but this is one of the best.

Use Twitter to the Fullest

These Twitter marketing strategies work and can catapult you to a leader in the Twitter feeds. Watch as your followers grow, and your brand explodes in the Twitterverse.

If you want more information on how to dominate Twitter, then please explore our site.