Trademark is the most valuable asset of a company. It can be a set of letters or a design or a combination of both. Trademark or logo is unique to the company and the brand gets recognized by it. Trademarks differentiate one company from the other. Marks of established brands are easily recognizable and people’s buying decisions are influenced by the logo of a reputed brand.
Trademarks are very important and they need to be protected. Any trademark attorney India would advise you to get it registered at the earliest to secure it from any misuse by others. There are people who would look to illegally use your trademark with their substandard product or service for their gain, which can adversely impact your business and reputation.
This article tries to explain the importance and benefits of a trademark.
Brand Identity
Trademark gives your brand a unique identity. It’s a mark of identification for your brand or the company. People can easily identify your product from the rest of the similar products available in the market. Customers can easily distinguish between different brands on the basis of trademarks. The reputation of a brand is built by consistently delivering on the promise of quality products and going beyond the expectations of the consumers. Customer satisfaction is the key to building a brand, and satisfied and happy consumers can easily relate to that particular brand. Any new product launched by a particular brand immediately attracts the attention of the consumers who have previously used its products. Trademarks help in creating brand awareness among consumers.
Gives an Edge in the Market
Trademark or logo serves as a status symbol for the consumers, and they love to flaunt it. The logo of a reputed brand is all a customer wants to be visible on the products they use. There is no need for the name to be displayed, the logo alone is enough to attract attention and get recognized in a crowd. It leaves no room for any confusion and stands out among its competitors by the sheer weight of its popularity. Also, consumers give their feedback on the brand on social media and other public platforms by simply using the logo of the brand.
Audience Reach
The logo of an established brand helps in reaching out to a large audience at a comparatively lesser cost. Advertising and marketing entail huge expenditure and requires lot of time and effort to promote a product or a brand. If you have an established, popular brand, and want promote a new product, you can do so with much lesser effort and money than what a lesser known brand would require. There is no need for a detail introduction, only a product description alongside the brand logo would suffice. You can use digital platforms to popularize your product, which is much cheaper than the conventional print and electronic media, and also has a wider reach.
Lifelong Companion
Once a trademark is registered after being certified as unique by the Patents and Trademark Office, it becomes your sole property for life and you get the exclusive rights for its use. You can use it in your expansion plans within the same industry or any other industry. If the brand recall is good among the consumers, the mark would stand you in good stead even if you diversify into other fields. Prospective customers of your new product would not require any fresh introduction or convincing to buy your product as they would be assured of the quality and reliability because of their association with your earlier offerings. Brand recall plays an important role in the growth and diversification of your business.
Effective Communication Tool
Trademarks are not just a design or an artistically written name, but it is much more than that. It reflects the values of your company, the ethics, and what the brand stands for. It gives out a message to your consumers about the products and services being offered. Once your brand is established and earned a reputation, you can leverage it to your advantage. It sends out positive signals to the world and attracts talented people to seek job opportunities in your company and you get the best talents around to work for you. The name and reputation that your brand has earned help you in retaining key talents. Attrition rate is quite low, which means lesser disruptions and smooth functioning in the organization.
We have discussed why trademark is important and the benefits it brings to your company. It’s the most valuable asset for a company, but at the same time, vulnerable to infringements. It is for this reason that you are advised to get in touch with a good trademark attorney India to get it registered and secured. And the earlier it’s done, the better it would be for your brand.
