Is it worth considering search engine optimization prior to or after your website launches? Website optimization is an important part of website design. It could have serious implications for the digital success and reputation of your brand if you focus solely on the aesthetics and user experience when you build SEO friendly websites. It’s easy to see how it works: If you spend thousands on a website designed by a web agency like Websites That Sell, would you be willing to spend more money to modify the design to meet your optimization and business goals? It’s probably not a wise idea. SEO is an ongoing process. To build a better website, you should incorporate optimization techniques into your web design process. These are the five aspects to consider when creating a SEO-friendly website.
Choose discoverable but unique domain name
The first step to a good SEO strategy is to choose a domain name that is easy for people to remember, think about, search, and navigate the internet. Your search engine ranking will be affected by your domain name. When choosing a brand domain name, you should follow four golden rules: short, simple, keyword-based, unique, and easy-to-type. It is a good idea to include keywords, but not multiple keywords, in your domain name. Recent research has shown that there is a high degree of co-relation between keyword and domain name. A domain name that contains a keyword exactly matches the keywords will rank higher in search engines. A domain name can help you build a successful story.
User-friendly Link structures
What do you consider makes a website “crawlable”? A website that is crawlable has high quality links that are easily found by search engine spiders. When designing a website, it is important to create search engine-friendly links structures. Search engines won’t find the right results if your website doesn’t have a proper link structure. This is something you want to avoid. When you are targeting specific keywords, ensure that your internal links contain those keywords in the anchor text. Also, place them at the top of the HTML.
SEO optimized content
Search engines use web metrics to assess the quality of websites. Search engines are always looking for content on your website. Websites cannot be launched with empty web pages. Before your website can be made available online, it must contain quality content. The content that you give to the designer to be placed on your website must be visible and searchable by search crawlers. Before uploading to the website, prepare text that is based on key keywords. Optimize the page titles, meta descriptions, and image description to improve your website’s ranking in search results.
Responsive web design
Responsive web design is a term that has been gaining popularity in the digital world since 2012. Responsive web design (RWD), in simple terms means that your webpages will adapt to different screen sizes. If you want your website to be found in the SERPs, ask your web designer agency to create a responsive website. What are the SEO benefits of responsive web design? A responsive design is better for SEO because Google and other search engines can crawl and index the website content more easily. Websites that are responsive have a lower bounce rate than websites that aren’t. RWD allows you to concentrate your SEO efforts on one site.
Integrate social media into website
Social media is a key component of a great SEO-friendly website. It directly impacts your SEO efforts. Search engines are very interested in your social recognition. Integrating social media channels into your website will improve search rankings and show that you are credible. The SEO-social media integration can increase traffic to your site and generate more leads if it is done correctly.
Conclusion
SEO takes time and requires effort to achieve results. Consider this before you launch your website. You will reap greater benefits in terms of web traffic, conversion rates, and other factors. Your website should look great, but it’s equally important that it be search engine friendly. These 5 steps will help you make your website SEO-friendly. Do not miss out on the SEO benefits! Get started now!
