Since 73% of consumers are more likely to make a purchase after seeing a video on a product, it’s critical that you use video marketing the right way.

Creating product videos for marketing may sound like a straightforward process. However, it’s important that you use some common sense and follow current marketing trends when filming. Read on for some tips on how to make videos that will have potential customers buying from you in no time.

1. Set Objectives

The first thing to do before filming your video is to consider what you want it to accomplish. Do you want people to purchase immediately? Do you want them to contact you for a quote or to ask about specific products?

You need to film your video with this objective in mind. Make sure that every image and graphic points people in the direction of your goal. You can use a strong CTA at the end by having an actor say to check out your store or contact you in the video background.

Conduct market research for video production if you’re unsure of what a good objective for your target audience is. You can then make a more informed decision about what your purpose should be.

2. Showcase Individual Products

When creating product videos, it’s important that you don’t go overboard. Trying to showcase multiple products- especially those from multiple collections- is a bad choice in a single video. It can confuse and overwhelm the viewer, causing them to bounce before they even browse your site.

Contra Studios can help you to showcase your most popular products in a way that your viewer will connect to. They know how to show off the good points of any product in a way that will engage site visitors and encourage interaction. Make sure to reach out to professionals who are versed in video marketing- they can help you a lot.

3. Capture Multiple Angles

When showcasing each product, make sure that you get multiple angles of it. People want to know exactly what they’re spending their money on, so inform them about the various features of your product. This means zooming in on important areas that you want people to see and marvel at.

You can do a 360-rotation around your product and discuss various parts of it in the background. This will help people feel as though they’ve made a more informed decision and be confident in their purchases.

4. Optimize for Mobile

Currently, over half the population uses primarily mobile phones for online browsing. By 2025, this number is projected to be at 72%, and these users will be exclusively accessing the web via mobile devices.

All types of product videos need to be optimized for mobile. This is where the bulk of your audience is, so make sure that you imbed it with this fact in mind. You want to make sure that the dimensions fit a mobile screen and that the video can adequately load over a 4G network.

Create Awesome Product Videos for Marketing

Now that you have some tips for promoting your brand, it’s time to get started.

Check out the ‘business’ tab on our home page for more information about product videos for marketing. You can also take a look at the ‘tech news’ section for some ideas on what software to use when creating your videos, so start browsing ASAP!