Thanks to the internet, every business is a global business these days. If you want to appeal to a broader audience, you must ensure everybody can consume the content you produce. That would be a breeze if the whole world spoke one language, but that is not the case. Most companies use videos to market and create brand awareness. English is a common language, but a considerable percentage of internet users don’t understand it. That is why every business needs translation services. It’s the only to get your content to a foreign audience. It also improves SEO because the foreign language SEO rankings are easy to climb than using English keywords. Here are insightful tips to help you translate your video content.
- Tailor Your Speech In The Videos
Understandably you would like to be carefree while speaking on the marketing videos to make the marketing more authentic. It is fine when your target audience speaks the same language as you and can easily follow the conversation. However, untailored speeches hurt translation efforts. If you hope to translate the video to reach everyone, consider the way you talk while recording the content. But you don’t need to tailor it so much until it feels impersonal. Unfinished thoughts and fast speech are going to affect the translation. Leave some pauses in the video when you speak. This looks like a bad idea when trying to fit as much information about the brand in a short video as possible. But if you want a translation, it’s worth it because it allows some room for expansion into multiple languages. Germany, for example, takes up to 35% more space than English. These are the things to bear in mind.
- Leave Room For Subtitles
To avoid videos with poorly placed subtitles, leave little enough space from the get-go. With block content, it’s tough to place subtitles. The video will be over before even half of the content is translated. You should also pay attention to the changing background colours because it can make the subtitles extremely hard to read. You can leave some room at the end of the video where the background colour will not change to make it easy for your foreign customers. The top part of the screen should incorporate all the actions you want to include in the video. Also, avoid on-screen texts that pop up to emphasize what the speaker is saying. If you decide to use subtitles, you will notice too many writings on the screen because of the on-screen texts.
- Use A Professional Translating Service
If you want your prospects overseas to take your content serious, use gotranscript.com. A professional will deliver the best-translated content because they consider every little aspect. It’s even more accurate when the translations are done by humans who understand and speak the language well. Someone with industry expertise is the best chance at getting your content in multiple languages. There are many advantages of using a professional service, including a fast
turnover. If the service provider has been in the business for years, they have experienced workers that can translate multiple videos in a short time. They also understand different needs and cultural differences that come with the language speakers. The last thing you need as a company is to miss a translation and display something offensive in your corporate video. To avoid all these troubles, entrust the translations to an expert.
- Consider Globalization From The Start
Before you start shooting videos for a marketing campaign, think about whether you want to translate them or not. If you are translating it to one or more languages, you have to consider every aspect. That means you have to be cautious with the gestures, colours, images and sounds in the video. Some gestures may be positive where you come from and very offensive in other parts of the world. You have to know how your video will come off in other cultures before you release it. That makes translation easy because the subtitles will match the gestures and sounds on the video. You won’t have to make a lot of adjustments to make the video appealing to everyone.
Conclusion
The popularity of marketing videos has exploded in recent years. Statistics show that carefully crafted videos can increase sales by up to 49%. Your organization will be missing out on a lot if you don’t create videos for your business. To make them even more successful, translate the content into multiple languages.
