If you want to encourage more sales in your grocery store, you’ve got to change with the seasons. In the produce department, in particular, offering suggestions about seasonal products can help to ensure that less of your merchandise goes to waste and more revenues come in. Here are a few ways that you can encourage more seasonal shopping this spring. 

How Does Seasonal Marketing Help Your Shoppers? 

Seasonal marketing can help to offer your shoppers new ideas that will allow them to make wise purchases. When your customers enjoy products that you carry that are in season, they’ll get a fresher, more flavourful version of that item and enjoy it to a greater extent overall. They’ll also appreciate the advice that is offered when they shop at your location, which can give you an advantage over your competition by creating more regular customers. 

Advertising Seasonal Recipes

Whether posted online, in a weekly flyer or available in your produce section, offering delicious recipe ideas to your customers that incorporate fresh, seasonal ingredients will help to promote sales. In the springtime, you’ll want to look for recipes that incorporate items that are fresh in the spring and early summer, such as: 

• Artichokes
• Sorrel
• Rhubarb
• Turnip
• Asparagus 
• Leeks

For example, when you advertise recipes for leek and potato soup or strawberry rhubarb pie, customers who may not have cooked with these items before will know how to use them.

Dedicated Display Sections

You can take the spring produce recipe advertisements a step further by making it easier for your customers to find the ingredients they need to make these recipes. For example, if you’re providing your customers with a recipe for potato-leek soup, you can display these items side by side. 

Likewise, if you’re offering a recipe for strawberry-rhubarb pie, you can place these items in a dedicated display area that also contains other essential ingredients like pie crust or flour, sugar and shortening. You might also suggest a salad that incorporates spring greens with other fresh spring ingredients like radishes, peas, morel mushrooms, fennel or fava beans. 

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Upgrade Your Display Tables

If your grocery store produce displays are old and unappealing, it will be more challenging to convince your customers to try out new food ideas that they find unfamiliar. Before you embark on a new advertising campaign to help allow you to sell more spring produce, you should ensure that your food is displayed on an attractive and practical table.   

Unlike many other products sold in a grocery store, a produce section changes according to the season. If you want to ensure the greatest sales, you need to adjust your produce section according to the season. Try out a new produce display table today. 

As someone who owns or manages a grocery store with a produce section, you probably already have a good idea about what seasonal products you carry. This year, try promoting more sales by offering customers things like free recipes that contain those items and dedicated displays, all offered on a new and attractive produce table.