These days many marketers opt for easy digital marketing tactics without realizing that it leads to complacency, poor performance, and eventual failure of your online business. Even if your campaigns are running well, you may think that everything is fine with no necessity to extend and improve your digital marketing strategies. 

According to an article published on Searchenginejournal.com, if you remain in the comfort zone, the results will stagnate and deteriorate over time and therefore, you will need a more powerful digital marketing strategy. 

You need to make the best out of testing, technology, and enhancement to become an industry leader and ensure the best marketing efficiency and performance for many years. Here are the top three, one-off strategies to take your digital marketing efforts to the next level: 

1. Chatbots and conversational commerce 

When it comes to conversational commerce, it’s indeed a greater opportunity compared to chatbots. Then, chatbots are the recommended technology-oriented activity for expanding and reinforcing your digital marketing strategies in 2020. Chatbots can include your business in external social platforms like Facebook so that you can reach out to your targeted audience on the messaging apps they like. 

As the chatbots can be integrated into your business website, social networking sites, and external messaging tools or apps, you can bridge the gaps in your business exposure and show that your business is always accessible for the audience. 

Once inclined towards informal commerce, you gain the ability to offer restricted and unfailing skill, curtail the gap from consciousness to purchase as well as make possible offline admittance to data or information that visitors require and demand on the internet and that too, instantaneously.

The marketing perquisites of chatbots include enhanced customer service and exemplary support, proactive buyer engagement, enhanced cultivation via the purchase and service funnels, monetary savings compared to conventional staffing, and creating valuable insights and gaining a deep understanding of your targeted customers. 

2. Use of beacons and proximity marketing

Now, proximity-marketing technology is not new and has been around since the year 2013. Let us understand what proximity beacon is. As far as beacons are concerned, it is a smart technology to send out signals within a specific distance or radius. It implies that devices such as smartphones and applications like GPS can get marketing messages connected to their geo-location and become targeted with related messaging. If you would like to learn more about it, look up for any digital marketing agency Auckland for smart solutions to take your online campaigns to the next level.

The key benefits of beacon marketing include mapping of your marketing achievement as well as closing the digital or offline marketing provenance, location targeting of individuals or prospective latest and repeat business, in-store marketing messages and advertising offers for hyper-local messaging, gamification, helping individuals in shopping plazas, airports, cities, and stadiums. Again, loyalty, and cross-selling during the purchasing process, like in-store based product offers are also the other benefits. 

3. Use of voice search technology

Voice search is the latest buzz these days according to studies. Did you know that 50 percent of all web searches would be through voice in 2020 and beyond? According to Gartner, 30 percent of all web searches would be carried out sans a screen by the year 2020. Google study indicates that 72 percent of individuals who have voice-based speakers cite that they use devices as part of their daily routines. Based on the findings of NPR’s Smart Audio Report, it was found that 55 percent of individuals who have Google Home or Amazon Echo could not think of not using smart speakers. Again, according to eMarketer, 35.8 percent of the millennial generation makes the best use of voice-based digital assistants no less than one time in every month. 

Marketers use voice search optimization in many ways. You can do targeted enhancement through smartphones as well as voice-first approach. The advanced tactics are the use of questions and answers activity to aim for long-tail keywords and solution-based search queries connected to a voice. 

There are many other tactics including modifying current web pages with technical set-up updates such as schema.org so that Google can recognize information easily, and the same is matched and presented for implementation in voice search results. The other method is churning our new, fresh content for strongly matching voice intent targeting. Then, easy to understand, lucid, and content that comes within 2000 words or 3000 words rank better in voice searches. 

The key benefits of voice search in 2020 are improving website traffic, directing more people to your store, boosting brand awareness and website visibility, improving connection with users, improving customer engagement, and more. 

Conclusion

Broaden, improve, and diversify your existing digital marketing campaign employing these one-off strategies. Boost your business prospects in 2020 and beyond. You need to boost traffic, engagement, conversions, sales, and of course the bottom-line or profits.