About content marketing
Content marketing is one of the smart marketing approach which involves the process of writing and publishing a blog about a brand or product or other relevant topics related to a particular business. Content marketing is done mainly in the motive to attain the attention of new audience for a particular brand and increase the brand reach as well. That’s is, content marketing is done mainly for the two objectives as mentioned below,
- Reach new audience
- To improve the Off Page SEO
When we are publishing a blog about our brand in premium websites like BM Magazine, UK Business Blog, etc. Our blog will be read by all the users who are visiting that particular websites and this will help us get more reach for our content and our brand as well. When we are publishing a blog, we will be having some outbound reference links from those blogs to our business website as well. This acts as a backlink to our website and will improve the Off Page SEO score. Backlinks are the core factors in the Off Page SEO.
10 ways to curate the content for better reach
- Keep the content more informative
- Choose impressive title
- Include graphical data
- Include infographics & videos
- Add more subtitles
- Optimize for SEO
- Add more reference links
- Keep the content up to date
- Keep it unique
- Conclude with a good message
1.Keep the content more informative
As a writer, the ultimate goal is to write content for a company or a website to get more reach for that company or a particular brand with the content marketing. As this is the prime goal of content marketing, we should not always write more promotional content. We should always try to keep the content more informative as much as possible.
Content should not be too much promotional. At the same time, we can have proper reference links to the brand in a natural way, so it will be mutually beneficial for the reader as well as the publisher.
2. Choose impressive title
When we are writing for a brand or a business website, we should not chose the title which has the brand name in it. Instead, we should choose the title based on the search intent of the user. We can use the tools like ahrefs or SEMRush and pick the best title based on the users search intent.
For example, let’s take an example as we see in the below image. The keyword “content curation” has around 1.8k searches each month from US alone. So if we are planning to write in this keyword oriented topic, we can choose the topic like “10 ways content curation can boost your marketing strategy” as I did for this blog.
So this title is more informative one and also covers the parent topic of content marketing. So ranking for such terms will help us get better Click Through Rate (CTR) to our website.
3. Include graphical data
If we are planning to write a blog, we should always give importance to factors like recent surveys on particular topic. So, we should include the more graphical data like charts, graphs in our blog and should link to relevant sources. Having more data about a particular topic will make the blog look authentic and trustable for the readers.
For example, below I have included a graphical data which is relevant to this blog. This graphical data shows how the number of agencies offering the content marketing has improved over the years. The stats shows that the percentage of the agencies who offers content marketing for more than 10+ years is high.
This shows that content marketing is not just a recent trend, it’s been in the market for more than a decade and all the businesses should have a separate budget for content marketing to increase the brand reach. As a business people, you can choose the best SEO agency in London like ClickDo which offers content marketing as well by offering placements in premium news/magazine websites.
Image Source – Content Marketing Institute
4. Include Infographics & Videos
As a blogger, not only writing good piece of contents is our job. We should also make it more pleasant and informative for readers. Hence we should include good media contents like Infographics & videos in our blogs. It’s not a big task to create infographics, there are many platforms like Canva where we can create infographics free for our blogs. Even we can create animated videos for free in Canva,
When it comes to adding video, we can just go to YouTube and pick the best informative video relevant to our blog and embed it. So this will add real value to the blog and the readers as well.
5. Add more subtitles
We should make the blog reader friendly. For that we should add as many as subtitles in the blog. Subtitles can be chosen based on the user intent. Having more subtitles will make the users to read the blog completely and also to jump to the exact content what they are looking for.
Even we can add question based titles which includes “How to”, “What is”, etc. This will help the users to find the exact information what they are looking for. Don’t write the blogs with long paragraphs, give breaks wherever needed and keep it simple. Add more bullet points in the blog, so it will be more reader friendly.
6. Optimize for SEO
If we are writing the blog for our business website or even other sites as guest post. If we are planning to drive traffic to the blog from Google, then we should chose the topics which has good search volume and the user search intent.
By using ahrefs tool, it’s very easy to identify the blog titles which has good search volume. Below is one such example, for the keyword “content marketing”, we have the Question based keywords which users are searching frequently.
So choosing the blog topics based on this will help us rank for that particular search term and drive more traffic to the blog. You can check out some of the blogs at Fernando Raymond’s website where the blogs are published based on the user search intent to drive more traffic from Google search organically.
7. Add more reference links
Content curation is all about writing potential informative content with having proper references to reliable sources in the internet. When it comes to reference links, we should not keep it more promotional and link only to our business website.
We should keep the links so natural and should link only to the sources which are meaningful to the blog and the readers to understand. Best example for having the proper reference link in the content is the blog on “How to create a website” which is written & published on SeekaHost by Dinesh Kumar VM. This is a long blog which is published with the proper reference links, graphical data and images.
8. Keep the content up to date
This is the most important factor in the content curation strategy. If we are writing about any technical topics or any political topics, then there is a chance that our content may be outdated after some time. So is any update happens in the information which is published already, then as a blogger we should take the responsibility and update the information.
We should always keep the information up to date for the users and should avoid sharing the false data to the users. This should be the thumb rule for all the bloggers and the writers.
9. Keep it unique
As a writer, most probably we will be writing the unique contents based on the specific topic. But the blogger outreach people who are into SEO field tend to publish the spun contents in the motive of getting the backlinks to the website. This should be strictly avoided and the contents should be well written in a way that its fruitful for the both the readers and the search engines to crawl it effectively.
Ideally if we are accepting guest blogs from external people, we should proofread the blogs and check for plagiarism before publishing in our website.
10. Conclude with a good message
Each blog should be concluded with a proper message. For instance if we are writing blogs based on “How to” topics. Then we must give a proper solution to the query and conclude the blog. We should not complete the blog with an improper or irrelevant solution to a query. Having proper message at the end of the blog will make the users to share our blogs in social media profiles and at the end of the day we get more reach.
Conclusion
As a blogger, we should make sure that we write & publish really informative and valuable piece of contents online for the users. Bloggers have the complete responsibility to keep the internet a pleasant place for the readers by sharing the reliable information online. Hence as a blogger, you can follow these 10 smart ways to curate your content and keep it better.
About Author:
Dinesh Kumar VM
Dinesh Kumar VM, SEO & Digital PR Manager at ClickDo Ltd. Has Expertise in Google Ads, Facebook Ads & Remarketing. Wrote & Published many books related to SEO & Digital Marketing.
