When a startup is in the early development stage, gaining investment in their project is a considerable challenge. In addition, the product might not be ready for production, and they may have only an idea to share with you. Therefore, creating a startup pitch deck can undoubtedly help them get your attention about their product.

In fact, it’s not just startups that need to have a pitch deck. Even established companies can gain huge benefits from using it. You can also hire professional services from a pitch deck consultant in this regard.

For both startups and big companies, here are some tips in creating a pitch deck that will help them generate investments for their project:

1. Keep It Simple

Always remember the simple principle of making things: don’t add or remove anything that can affect your core message. This is especially true when you’re working on the slide content and messages and design elements such as font size and colors.

2. Make It Relevant to the Investor’s Interests

Your pitch deck template should tell a story about your product to engage your audience instead of simply presenting the numbers and figures. You can use a range of graphs and charts, but don’t forget to include the relevant information that your investors want to know, such as how it will help customers, customers’ demographics, and forecast returns.

3. Keep the Design Clean and Simple

A clean pitch deck design is much more effective in telling what you need than having too many design elements crammed into a slide. Also, remember that investors and experts don’t like presentations that look too much like brochures or advertisements.

4. Make It Customizable

Customization is why people opt for online presentation software that gives you free pitch deck templates like Venngage instead of PowerPoint alone. Your company logo should be visible on every slide. Still, it doesn’t mean you should make your design 100% similar to your website’s layout. This can create a disconnect between them and reflect poorly on your brand identity.

Browse Venngage’s templates here!

5. Preview the Presentation Before Showing to the Audience

It’s usually helpful to preview the whole thing before heading to the presentation location, just in case any bugs or errors could affect how well you perform during the actual event. Venngage offers a free trial for 14 days, and you can use it to preview your presentation online before showing it off to your audience.

6. Keep It Short. No More Than 15 Slides

While we already know that design elements such as font size and colors can affect the number of slides in a presentation. Make sure you don’t go overboard with the content. Remember that investors usually see hundreds of presentations every day. So making yours stand out means having a clear pitch deck outline instead of overloading them with every single detail about the product.

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7. Make a Promotional Video to Help You Sell the Concept Better

Even though there is no standard length for a video pitch, try not to exceed 3 minutes. People tend to lose focus after that – especially if they are listening to it instead of watching. To make your presentation more effective, don’t forget to include an exciting intro and outro for the video, as well as a link to your entire pitch deck. This is so viewers can look at it later on or even download the file directly.

8. Update It Regularly

Many startups may not have enough funds to produce adverts or release promotional videos for their product. But, making sure the information is updated regularly will help you stay relevant to investors looking for new opportunities. Venngage offers unlimited revisions in your account, so you can quickly edit anything you want whenever necessary.

9. Make Handouts and Share Them with the Audience

Handouts are essential for people who want to take a look at your presentation later on, so don’t forget to include the whole file – including fonts, images, and layout elements. Venngage allows you to download your deck as a PDF or PowerPoint file compatible with most devices.

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10. Don’t Overshare

While it may be tempting to share every single detail about your product online (and Venngage offers an easy way of doing this), make sure you know what you should keep private and what to share instead. You can also create custom forms for data collection without revealing too much information about yourself publicly.

Bottomline

When you’re a business owner, entrepreneur, or startup, it’s important to be able to sell your idea. You need something that will catch the attention of investors and potential customers alike. The pitch deck is an essential marketing tool for the modern marketer, so here are some tips on how you can create one of your own! Keep creativity and inspiration fresh by browsing through pitch deck examples and keeping these tips in mind when putting together your pitch deck next time!