Having a store is a great idea, but is it enough? No. 

Restricting yourself just to a store will not help you grow, you need an eCommerce website. According to the statistics from the financial year of 2019, e-commerce was responsible to boost sales to a massive figure of $3.5 trillion and is expected to reach the mark of $4.9 trillion by 2021. With the rapid growth in internet service, people have started buying more from online stores. Hence E-commerce websites can not only help you grow but also expand your business. To get an eCommerce website, you can get in touch with an eCommerce marketing agency in Mumbai or other big cities which does an amazing job in satisfying all their clients. 

Still not convinced about the eCommerce website?

Let me convince you better. Here are the 10 main reasons why you need it.

1. Widen Your Customer Base

If you have a store, the access is usually restricted to local people of that area, which makes it difficult for the store to expand. But scaling your business to an online platform will help you to attract a large number of customers. Once you have an eCommerce website, the accessibility increases to a much wider area. According to business insider, most of the buyers use a search engine before they decide to buy, which gives you a great opportunity to make your appearance and attract customers just by using search engine optimization efficiently and effectively.  You can also try already established ecommerce sites for your products. Check ebay vs etsy to find the one suitable for your business.

2. Make Money Online

In businesses, money-making is an essential component and you need to look for all possible sources to generate revenue. An eCommerce business automatically helps you to open more windows to ensure a regular inflow of income. When you opt for an eCommerce website, the source of income that a physical business generates is added with the revenue you generate from all the sales on the online platforms. For example, Lenskart not only has a physical store but also an online store which generates massive incomes for the brand.

3. Customer Convenience

Having an eCommerce website makes it way easier for customers to deal with any issues that they face. They have all the information they need including the store hours, address, phone number, which helps to boost in-person sales. Additionally, if your customers are busy and are unable to visit the store, then they can simply buy it from your store’s eCommerce website. And with an optimized checkout page, it will be easier for them to purchase their orders through your website.

4. Flexible Operating Hour

A physical store usually cannot cater to the customer’s needs at any point unless the store is staffed round the clock, which is a rare scenario. But an eCommerce website gives you the liberty to function 24 hours a day and 7 days a week without any hurdles on its way. The customer can browse through your products or check stock availability without concerning the time, as you may sleep and but your website never will. Hence having an eCommerce website increases your operating time making it accessible at any time of the day.

5. Entering Into A New Market

If you have a physical store, your business is a player only in that particular market where the store is located. Since the eCommerce website takes your business online, its reach expands. Your goods and services can be known and purchased by people across the globe, which is not possible in case of a physical store. Having a website gives you a chance to grow and explore various many new markets and earn more revenue. 
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6. Speedup Business Operations

With the help of a website, the business can boost the speed of its business operation. For example, a customer can easily skip all the queues and escape the crowd by simply ordering the product to be picked up in-store and making an online payment. The customer just needs to collect his orders. This saves a lot of time for the customer and also helps the shopkeeper to work efficiently as the staff’s requirement will be less.

7. Lesser Payroll, Higher Savings

The use of eCommerce websites reduces your high demand for staff as a lot of your customers can be handled online. As the demand is less, you can reduce your payroll which will eventually help you to have much better savings. Hence using a website can reduce your staff requirement and increase your savings.

8. Lesser Risk In Expansion

When you think about expanding your physical store which may include opening more outlets, the risk involved is relatively higher as expansion through eCommerce websites. It’s because websites help you to earn more profit with less risk attached to it. The reason for this is, it requires a smaller workforce and eliminates all problems such as shoplifting, rogue workers, damages to goods that can happen in a physical store etc. eCommerce websites allow you to grow outside the four walls easily. Hence having an eCommerce website helps you to expand with less risk attached to it.

9. Offering Personalised Service

Having a website helps you to offer personalised services to your customers such as tracking service, replacements and refunds, product recommendation, order history and delivery confirmations. All these personalised services cannot be provided at this scale in case of a physical store. These services will eventually help you to gain more regular and loyal customers.
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10. Easy Marketing

Since marketing is an important aspect for all the business, having an online appearance through e-commerce websites, makes it easy for you to market your store, goods and services. Using various digital marketing techniques can help you spread the awareness which will lead to more people from all over the world to have access to all your goods and services that you have in your store. Hence using an eCommerce website can improve your marketing drastically.

On a concluding note, a physical store’s performance can be boosted by simply adopting an eCommerce website. Your business can grow drastically due to the increased customer base, convenient customer experience, lesser risk and higher savings, and many more reasons. I(n the current times, having a store is not enough. With increased internet usage globally, you require an online presence and it is possible only by having a website. This gives you a great chance to grow as a business.